Articles

How to Optimize Your Email Marketing: A Lesson in Newsletter Success

By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…

Read More

Beginning with Content Marketing

By Harry Phillips, for Edwardsturm.com. The past few years have been huge in the world of digital marketing. With content marketing becoming the solid foundation of many successful strategies, it’s all about creating and sharing high quality, relevant, and consistent content to your target audience. “80% of people appreciate learning about a company through custom content.”…

Read More

The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

Read More

12 Things Your Business Website Should Be Doing to Dominate Google

By Ed Brancheau, for Edwardsturm.com. While SEO is an extremely deep and complex field, there are some more basic optimization tactics you can use to quickly up your rankings. The following 12 tactics were hand picked from a much longer list thoughtfully written over the course of a few months, and have been expounded upon…

Read More

The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

Read More