The opportunities with Facebook are blowing my mind.
- Facebook users SPEND. MONEY.
- Facebook is at an all-time high in terms of clicks from Google and ranking keywords in Google (which means it’s also cited a ton in AI).
- Facebook is the 5th most-clicked site in traditional search engines.
- You can grow a Facebook COMPLETELY by just repurposing content from other channels (no extra work).
- Facebook is great for long-form content; you can share podcasts to Facebook.
My experience
I finally got around to adding a post-purchase survey to my SEO course, Compact Keywords. (If you’re an existing customer, it’s a banner in the main course. In exchange for filling out the survey, you get the AI prompt I use to make long-form threads on 𝕏, which perform well).
Very quickly I found that many of my customers were coming from my Facebook page. This was a HUGE, huuuge surprise for me.
Why? Because my Instagram has 4.8x the followers of my Facebook. My TikTok has 2.7x the followers of my Facebook. YouTube has less subscribers, but my daily podcasts receive a ton of brand loyalty and top-of-mind awareness (thank you to my podcast listeners <3).
Not just this – my 46,000 Facebook followers came without me doing anything extra. All I did was set my IG Reels, Posts, and Stories within the IG mobile app to auto-crosspost to my Facebook page. I share how to do this with #7 here. And in fact, truth be told, up until recently, I was barely checking Facebook.
Here’s a recent IG Reel that actually received many more views on Facebook:
So Facebook grew COMPLETELY PASSIVELY resulting in MANY SALES.
AND, looking at the data, Facebook skews older and users spend more time on it than on IG. Facebook users have/spend more money and become more loyal to brands. 🤯
Easy
And I only just thought about how easy Facebook is:
- Unlike IG, text posts are big.
- Unlike IG, it does long-form videos.
What does this mean?
This means that as you’re doing the LinkedIn growth strategy I shared last week, you can reuse your text posts on Facebook, too.
So you can use the same exact text posts on:
- 𝕏
Even if you’re not making videos like I am, you can still grow on Facebook. If you don’t want to share onto your personal Facebook, use a Facebook page (which is what I use).
And if you’re making long-form content for YouTube, guess what, it does well on Facebook. According to Facebook, “Reels can be any length or orientation.”
Occasionally I share my podcasts to Instagram, which automatically publishes them to Facebook. Here’s a view breakdown – not bad for a video that’s 13 minutes:
Honestly, this has me considering putting all my daily podcasts on Facebook…
Next steps are clear
If you’re posting to 𝕏 or LinkedIn, make sure to also put your posts on a Facebook page or else you are literally leaving visibility on the table with a lucrative demographic. Text posts should be coming out to all three platforms.
If you are making short-form video content, make sure it is also coming out to a Facebook page. Again, my walkthrough.
If you are making long-form video content, consider also putting it on your Facebook page.
If you are making bottom-of-funnel SEO landing pages using my method, take the same keywords you’re targeting and occasionally use them at the beginning of Facebook posts. It is not uncommon for your website and social media to rank at the top of page 1 of Google for the same keyword; heavily influencing AI. Doing this, you’re targeting your purchase-intent keywords from all angles.
Social media is at peak opportunity for visibility, targeted SEO, and sales – with free organic content – hope you will jump on this.
