Beginning with Content Marketing

By Harry Phillips, for Edwardsturm.com The past few years have been huge in the world of digital marketing. With content marketing becoming the solid foundation of many successful strategies, it’s all about creating and sharing high quality, relevant, and consistent content to your target audience. “80% of people appreciate learning about a company through custom content.”…

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The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

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12 Things Your Business Website Should Be Doing to Dominate Google

By Ed Brancheau, for Edwardsturm.com While SEO is an extremely deep and complex field, there are some more basic optimization tactics you can use to quickly up your rankings. The following 12 tactics were hand picked from a much longer list thoughtfully written over the course of a few months, and have been expounded upon…

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The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

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Digital Marketing Basics: 4 Gold Nuggets for Your Success

By Alexander Grosu, for Edwardsturm.com There are more than one billion websites out there. More than 3 billion users navigate the Internet every single day – and the number increases each second. Millions of blog posts are published on a daily basis. To say that businesses cannot survive without being present in the web-o-sphere is an…

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Digital Marketing Solutions: Why Integration Matters

By Adam O’Leary, for Edwardsturm.com Digital marketing best works if you have all the tools you need at your disposal. New ways to reach customers are popping up constantly and businesses are taking advantage of new services and tools provided by social media platforms like Facebook and Twitter. One crucial decision that marketers have to…

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6 Tips for Getting Hired on Freelance Job Websites

By Garrett Hauenstein, for Edwardsturm.com There’s no better time to be working as a freelancer than today. According to Forbes, “on-demand” workers are now mainstays in small businesses as well as in huge corporations such as GE and Amazon. Today, over 15.5 million Americans categorize themselves as self-employed, which includes contractors and freelance workers. What’s…

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Animated Explainer Videos Work in the Educational Industry

By Julie Ball, for Edwardsturm.com Video marketing has become extremely popular and has also proven to be very successful across many industries. There are many reasons for its success and it can be used in a variety of ways that encourage engagement, lead generation, and sales. Benefits of Video Marketing Let’s dig in and discuss…

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