How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

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Why Most SEOs Don’t Know Proper Technical SEO

I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…

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How to Optimize Your Email Marketing: A Lesson in Newsletter Success

By Isaac Cohen, for Edwardsturm.com. In the early 1990s, JNCO, our company, made a name for itself creating ultra-wide legged denim jeans that made a splash all over North America. The look was inspired by everyday street style in Los Angeles, and has grown a committed fan base since; a strong collection of supporters embracing…

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Beginning with Content Marketing

By Harry Phillips, for Edwardsturm.com. The past few years have been huge in the world of digital marketing. With content marketing becoming the solid foundation of many successful strategies, it’s all about creating and sharing high quality, relevant, and consistent content to your target audience. “80% of people appreciate learning about a company through custom content.”…

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The Days of Direct Sales are Numbered

By Kean Graham, for Edwardsturm.com. It’s been talked about for years, direct premium sales will die a slow death. Why Header Bidding is Accelerating the Extinction of Direct Sales With the advent of header bidding, this death has been dramatically accelerated. Header bidding has pushed publisher RPMs to the next level, to a point that it’s…

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