Digital Marketing Solutions: Why Integration Matters

By Adam O’Leary, for Edwardsturm.com Digital marketing best works if you have all the tools you need at your disposal. New ways to reach customers are popping up constantly and businesses are taking advantage of new services and tools provided by social media platforms like Facebook and Twitter. One crucial decision that marketers have to…

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6 Tips for Getting Hired on Freelance Job Websites

By Garrett Hauenstein, for Edwardsturm.com There’s no better time to be working as a freelancer than today. According to Forbes, “on-demand” workers are now mainstays in small businesses as well as in huge corporations such as GE and Amazon. Today, over 15.5 million Americans categorize themselves as self-employed, which includes contractors and freelance workers. What’s…

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Animated Explainer Videos Work in the Educational Industry

By Julie Ball, for Edwardsturm.com Video marketing has become extremely popular and has also proven to be very successful across many industries. There are many reasons for its success and it can be used in a variety of ways that encourage engagement, lead generation, and sales. Benefits of Video Marketing Let’s dig in and discuss…

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‘Always Be Closing’ for the Modern Entrepreneur

By Markita Samuel, for Edwardsturm.com There’s a popular sales saying, “Always Be Closing,” that was taught to thousands of sales reps throughout the 90s. It preaches always being on the hunt for new prospects and pitching constantly, with hopes that eventually one of the prospects will close due to the sheer volume of pitches made.…

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Bagel Boys Behind-the-Scenes

Can one man eat 12 New York City bagels in one sitting? For the Spoiled NYC Facebook page, Michael Sorace takes the challenge. The live stream in its entirety can be viewed below, as well as can the images taken of the challenge, its surroundings, and its before and after. Just starting. Michael is feeling 100% confident…

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When Video and Vertical Become the Norm

By Olga Egorsheva, for Edwardsturm.com With digital seemingly evolving faster than ever, are you clinging on or keeping up? Well, either way, 2016 is a turning out to be a good year for marketers that spend small, but experiment widely. Welcome to the era of affordable video and mobile everything. Digital Killed the Tv Ad…

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How We Grew Our Youtube Subscribers from 0 to 10,000

By Kaila Yu, for Edwardsturm.com Although this post features a case study on a Youtube project launched in 2012, the tactics used are still extremely relevant for Youtube channel strategies today. While 10,000 subscribers is just a drop in the bucket for the over 2,000 channels with at least 1 million subscribers, for most channels, an additional…

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How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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Nerd Business

By Michelle L. Jensen, for Edwardsturm.com In the past few years there has been a huge uptick in the amount of events associated with the pop culture world. However, pop culture has a new name, and that’s nerd! Whether it is Nerdist or The Nerd Machine, companies of this nature are on the rise. Nerd…

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How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason that there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image.…

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