When Video and Vertical Become the Norm

By Olga Egorsheva, for Edwardsturm.com With digital seemingly evolving faster than ever, are you clinging on or keeping up? Well, either way, 2016 is a turning out to be a good year for marketers that spend small, but experiment widely. Welcome to the era of affordable video and mobile everything. Digital Killed the Tv Ad…

Read More

How We Grew Our Youtube Subscribers from 0 to 10,000

By Kaila Yu, for Edwardsturm.com Although this post features a case study on a Youtube project launched in 2012, the tactics used are still extremely relevant for Youtube channel strategies today. While 10,000 subscribers is just a drop in the bucket for the over 2,000 channels with at least 1 million subscribers, for most channels, an additional…

Read More

How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

Read More

Nerd Business

By Michelle L. Jensen, for Edwardsturm.com In the past few years there has been a huge uptick in the amount of events associated with the pop culture world. However, pop culture has a new name, and that’s nerd! Whether it is Nerdist or The Nerd Machine, companies of this nature are on the rise. Nerd…

Read More

How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason that there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image.…

Read More

Someone’s Home: Why Overwatch Has Such Passionate Fans

By Steven Savage, for Edwardsturm.com If you spend anytime online you’ve probably heard of the game Overwatch from Blizzard Entertainment, the company behind the World Of Warcraft juggernaut. Some ten million players have taken up Overwatch since its launch, battling it out in its near-future world of superheroes and villains. The game has had enormous…

Read More

What Facebook Instant Articles Means to Marketers and Readers Alike

By Dori O'Neill, for Edwardsturm.com As you are probably aware, mobile devices now play a huge role in how people use the Internet. Marketers are always eager to find new ways to target the mobile audience and Facebook is delivering tools that can help. One of the biggest is the Instant Article feature, a new way…

Read More

4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…

Read More

Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

Read More

6 Viral Videos That Will Teach You How to Make Viral Videos

Before learning by doing, it often helps to learn by example; especially in the YouTube world, where making just one video can take hundreds of hours and thousands of dollars, or more. This list is meant to give lessons in what people want to share, with each video illustrating a different example. Watch the videos,…

Read More