How to Handle PR During a Crisis or Controversy

By Pauline Harris, for edwardsturm.com Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason that there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image.…

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Someone’s Home: Why Overwatch Has Such Passionate Fans

By Steven Savage, for edwardsturm.com If you spend anytime online you’ve probably heard of the game Overwatch from Blizzard Entertainment, the company behind the World Of Warcraft juggernaut. Some ten million players have taken up Overwatch since its launch, battling it out in its near-future world of superheroes and villains. The game has had enormous…

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What Facebook Instant Articles Means to Marketers and Readers Alike

By Dori O'Neill, for Edwardsturm.com As you are probably aware, mobile devices now play a huge role in how people use the Internet. Marketers are always eager to find new ways to target the mobile audience and Facebook is delivering tools that can help. One of the biggest is the Instant Article feature, a new way…

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4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…

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Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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6 Viral Videos That Will Teach You How to Make Viral Videos

Before learning by doing, it often helps to learn by example; especially in the YouTube world, where making just one video can take hundreds of hours and thousands of dollars, or more. This list is meant to give lessons in what people want to share, with each video illustrating a different example. Watch the videos,…

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How to Keep a Work/Life Balance as an Actor

By Charlotte Rothwell, for Edwardsturm.com “If you meet this solemn question with a strong, simple ‘I must,’ then build your life in accordance with this necessity; your whole life, even into its humblest and most indifferent hour, must become a sign and witness to this impulse.” -Rainer Maria Rilke, Letters to a Young Poet, Letter…

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Top 10 Ways to Waste Time as a New Startup

By Markita Samuel, for Edwardsturm.com The shingle is on the door, the business cards have been made, you changed the bio on your Facebook Page… Congratulations, you are now a new business owner! Welcome to the club! What to do first? Avoid the traps below! Why Time Is Your Best and Most Valuable Asset It’s…

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Why Branding is Critical in Today’s Economy

By Lida Citroën, for edwardsturm.com I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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