SEO in 2019: Top Trends to Look out For

It’s never too early to begin preparing for the future. 2019 may very well be a revolutionary year for SEO. Between virtual reality and augmented reality, or blockchain and artificial intelligence, we could see massive shifts in the way we, as search engine optimizers, do things. Below we’ve gathered over 15 of the industry’s top…

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How to Do Great Local SEO for Your Online Store

By Victoria Greene for Edwardsturm.com.  Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. In this short guide, I will show…

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How to Earn Triple-Digit ROI from Hyper Targeted Facebook Ads

By Elizabeth Carlton and Rachel Perez for Edwardsturm.com.  Advertising’s aim is to connect with its target audience in the places they frequent most. Exposure, exposure, exposure! So is it any surprise to any of us that Facebook is one of the leading “billboards” in digital advertising? Businesses are finding a strong ROI on their Facebook…

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One of the Best Startup Stories I’ve Heard

My friend just told me one of the best and most motivating startup stories I've heard. Here it is, told chronologically. Background Information: My friend, we'll call him David, has free and paid programming classes and bootcamps in NYC. These classes are pretty popular. The Story: -Some kid, we'll call him Ted, shows up to one…

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How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com. Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also…

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Why Most SEOs Don’t Know Proper Technical SEO

I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…

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