I want to try to inspire you as to what I have been feeling for the last couple of days. Here’s the timeline.
November 11:
I see a friend posted thisā¦
I think to myself, āWait a minute. That is unusual for any social media platform. Inactive accountā¦ sudden high frequency postingā¦ gets rewarded immediately – goes to 12,000 impressions. Is LinkedIn secretly popping off??ā
I look at my own weekly impressionsā¦
Whattttt. 220,000 impressions. 140% up over the last 7 days.
I was posting just once a day on LinkedIn – merely reposting my daily short form videos that appear on TikTok/IG Reels/YouTube Shorts. (For anybody using my exact social media posting strategy guide, I updated it a few days ago to specify that on LinkedIn I am now posting manually to my personal LinkedIn profile page).
Anyway, 220,000 weekly impressions on LinkedInā¦ without trying.
So I post this to Instagram:
My friend Matt responds and says, “bro i started post daily on linkedin, 1week-80k impressions.”
Now I’m really thinking, “What would happen if I took LinkedIn seriously? What would happen if I posted A LOT!”
Well, for anybody who knows me. When I want to try something. I’m not the type to wait.
That day, still November 11, I think I post 7 times? Maybe more?
And then…
November 12:
– 13 LinkedIn posts
– Weekly impressions go from 221,000 (counted the day before) to 257,000.
November 13:
– 8 posts
– 306,000 weekly impressions
November 14:
– 10 posts
– 391,000 weekly impressions
November 15:
– 6 posts
– 455,000 weekly impressions
Today:
– 1 post so far
– 525,000 weekly impressions
What I'm posting
Youāre probably wondering how Iām able to post so much. āWhat on Earth is he spamming people with?ā
Hereās all my LinkedIn activity, if youāre curious: https://www.linkedin.com/in/edward-sturm/recent-activity/all/
Super simple:
– I post anything in my niche that comes to mind. Example, āpick one thing and be ruthlessly consistent with itā or longer posts like this:
– I post a lot of videos, and I repost videos that had previously come out with an automation to my company page.
– I do posts with images and occasional pure text posts with no media.
Some things Iām noticing
Posts take weeks to start picking up. A post may start getting a bulk of its impressions weeks after first being posted.
Frequency of posting seems to make all posts get more impressions.
Engagement doesnāt track impressions like it does on other social media platforms. Likes to impressions are way, way lower.
Videos are doing extremely well. With that said, some pure text posts pop, too. Like this one:
Finally, as I’ve been sharing these LinkedIn findings, others have reached out to share they’re experiencing similar outcomes.
Why LinkedIn is popping so much
My guess and again this is a guess. Itās probably a combination of more people on LinkedIn looking for jobs with an algorithm updated to better reward consistent posting.
Similarly on š I saw people say their post views completely dropped off if they stopped posting for even 48 hours.
Itās very possible this update is recent. I also have no idea how long it will last.
How you can do this too
Stick to your niche.
Try to post stuff that is useful to somebody.
Remove the corporate overly polished language. Itās harder to read and less engaging.
Once you post, forget about what you posted and post more; on to the next post.
Again, try to be useful/inspiring/motivating to somebody.
When you post, use supporting media – images and video.
Understand that the first post of each day is the hardest. Momentum is a thing. Once you post, your creative floodgates open and it becomes easier to post more.
Cross-post content from š/Threads to LinkedIn and vice versa!
And donāt give up!
Combine social media with SEO
LinkedIn is the 11th most-clicked website in Google Search. It ranks well and influences AI.
My 13.5 hour step-by-step SEO course shows (in addition to doing SEO with a website), how to do SEO without a website, such as on LinkedIn, YouTube, Reddit, Instagram, TikTok, etc.
The course is specifically around ranking for keywords that bring paying customers vs. vanity traffic.
Itās getting incredible results-oriented testimonials, which you can see on the landing page, and Iām also sharing them on LinkedIn.
You can get the course here: https://edwardsturm.com/compact-keywords/
