Paid Media Articles
Articles about paid media hacks, strategies, secrets, learnings, case studies, and stories.

The craziest marketing opportunities of the last decade
The relaunch of Digg and announcement of ads in ChatGPT are some of the biggest marketing opportunities of the last decade.

Target Competitor Brand Names Using Video
How to show up in Google for your competitors’ brand names using video and why this is so crazy.

Three Podcasts
Three podcasts and five growth hacks from some very savvy digital marketers: Keida Dervishi, Bill Hartzer, and Matthew Stafford.

Personalize: How He Gets $1,000,000 ARR With Only 450 YouTube Subscribers
How Hale Fitness uses personalized YouTube videos to close 50% of cold prospects from paid ads.

Marketing hacks that seem too good right now
Four marketing hacks that feel too good to be true, which may not last long.

Game changers from this week
The TwitterX Ads Glitch is working again, Grok is a valuable search engine, and Featured.com is the new best link-building tool.

I have the #1 marketing podcast in…
My under-2.5-month-old podcast is ranking #1 for marketing in several countries. Here’s how I accomplished this.

How to Get Thousands of Listeners to a New Podcast for Under $5
How to use TwitterX ads to create distribution for podcasts. Podcasts, unlike many other forms of media, require promotion.

Zapier Automations + AI + Twitter Ads?
I’m combining Zapier Automations with AI-generated text and images and ultra-cheap Twitter Ads.

This Is How Much I Paid For 135,000 Impressions
I’m getting the most insane results with Twitter Ads. I paid a breathtakingly low price for 135,000 impressions. Read on for the price.

Thoughts on Buying Twitter Followers With Promoted Account Ads
Here are the results I have gotten with Twitter Promoted Account Ads and why I believe they will be the next big thing.

Twitter Ads: Awful or Amazing?
I’m starting several campaigns on the new Twitter Ads platform. This is what I’ve learned so far.