All the big advertisers left Twitter.
+
The ad platform UX is confusing.
+
The ad platform is super buggy, only adding to the confusion.
+
You can only advertise if you have Twitter Blue or a Verified account.
+
Elon has been outspoken about wanting to improve the targeting so advertisers get better, cheaper conversions.
=
Less competition.
=
More inventory.
=
Cheaper inventory.
=
Better targeted inventory.
=
Opportunities to have wildly beneficial unit economics.
Thatās the theory, at least.
For more, hereās Gary Vaynerchukās media buyerĀ theorizing the same.
So what am I doing to test this?
After spending a week learning the new Twitter Ads platform and another week getting verified, I just started a new campaign and will start another later today.
Iām going to share the results here – and Iām even brainstorming with others in the space (if you’d like to brainstorm with me, reach out).
There may be a big opportunity here; if there is, Iāll find it and share it.
Twitter’s tantalizing treasure trove,
Transforms tireless tweets to thriving trade,
Triumphantly turning tides, tycoons’ tableau.
