Sometimes it’s just nice to hear these things are possible…
This guy, in six months, went from 2,000 followers on LinkedIn, to 33,000 – and $0 ARR to $1,000,000… with virtually no customer acquisition cost:
Funny enough this was my worst performing podcast this week, but I thought it was one of my more insightful ones.
If you don’t want to watch the whole thing, below are my takeaways:
- Amos, my guest, uses Claude to write his high-performing LinkedIn posts. He’s found hard numbers and facts, subject matter about automating workflows and employees, and current events do especially well.
- He has a Project in Claude where he has a ton of documentation about the types of hooks he wants, subject matter he wants, copy he wants, facts he wants, his personal journal, his business, and more. Claude, when it generates a LinkedIn post, uses this Project documentation as a high-level prompt.
- Two days before Amos, I had on Nico from AI Ranking on the podcast. Similarly, Nico said Projects in ChatGPT (essentially the same thing as Claude), “is the most underrated thing in the world.”
- Amos doesn’t have Claude write the LinkedIn posts without human guidance. He spends 30-60 minutes on each post, guiding it section by section.
- Nico, who automates SEO blog posts and pages, said the same thing: “It’s more effective to have AI write section by section, rather than writing the whole thing in one shot.”
- Amos only puts up 3-4 posts per week. More would be even better, but the inbound he gets is so crazy he doesn’t have time for more.
- He uses AIs within Slack to qualify and filter leads. He then responds to the most high-value ones manually. The $1,000,000 ARR is from only 200 customers, but high-value ones. His business is an AI GTM automation, Swan.
- He has a team of just three people – him and two others. He believes he can get to $10,000,000 ARR per employee.
- Instead of mindlessly scaling AI slop, he spends an above-average amount of time fine-tuning a system, figuring out what works, and then automating.
For fun
I wanted to see if I could reverse engineer Amos’s LinkedIn posts.
I took a few high-performing posts, gave them to ChatGPT, and had ChatGPT write a prompt to come up with similar posts.
As I already wrote, it would be more effective to go section-by-section, but as a start you can try this for fun:
[Input your source material (podcast transcript, articles, etc)]
1. Hook (2–3 punchy lines):
• Start with a bold contrarian statement, shocking statistic, or provocative observation.
• Use short, emotional sentences. Make the reader feel like they're about to learn something insiders don't want them to know.
2. Expose the "Myth vs. Reality":
• Call out the narrative everyone is celebrating (e.g., "movement," "AI SDR revolution," "agentic platforms").
• Use data, anecdotes, or simple math to show the hype is exaggerated or manufactured.
• Make the reader feel smart for seeing through the illusion.
3. Reveal the "Real Truth":
• Share the underlying reason the hype exists (greedy consultants, outdated playbooks, complexity disguised as innovation).
• Reframe the problem in simple human terms (e.g., "sales isn't code, it's human magic").
4. Establish Authority:
• Drop proof points: your personal journey, company growth stats, conversations with dozens of founders, real-world war stories.
• Position yourself as someone who's been burned but figured out the new rules.
5. Lay Out the New Playbook (3–5 bullets):
• Each bullet should flip an old assumption.
• Keep them punchy, prescriptive, and slightly ruthless (e.g., "Stop hiring your way to scale," "Perfect is slow, adaptive is unstoppable").
6. Close with Vision + Call to Action:
• Paint the big future ("This is the paradigm shift of our generation").
• Force the reader to choose a side ("Make history or become it").
• Optional: Add a personal touch (birthday, lesson learned, funny self-deprecating note).
• End with a soft CTA ("DM me if you want to see how we're doing this," "Comment BUILD if you want access").
Tone & Style Guidelines:
- Use short paragraphs. Lots of white space.
- Alternate between data-backed credibility and emotional punches.
- Be polarizing but never whiny. Confident, almost prophetic.
- Write like you're in the trenches, not on a pedestal.
- Every post should create FOMO + clarity.
- Don't use headings.
When you try this, just make sure you review the output for accuracy, and edit where needed to make the writing more human.
It’s possible
Remarkable things are possible in digital marketing all the time if you have the right underlying strategy.
For those interested in SEO, this is what my course, Compact Keywords, provides:
The underlying strategy to do SEO that gets sales, users, customers, etc – even if you’re a new site or startup.
The strategy is used by hundreds of businesses – small, mid-sized, and even enterprise.
Like Amos’s LinkedIn method, Compact Keywords is an underlying repeatable strategy for meaningful growth. But instead of organic LinkedIn growth, Compact Keywords is for organic growth on Google Search and LLMs – targeting keywords that bring revenue.
Some of the things customers are saying:
“Within the first week and a half, I made over $1,200 just from the backlink section; how to get posts, press releases, and expert quotes.”
– Zack Tokar
“Booked about $100,000 of business through SEO in my first year with the Compact Keywords method.”
– Robert Brill
“I’m now ranking #1 on Google for 25+ keywords and hundreds on Bing – with a new site – after starting Compact Keywords only two months ago. Everyone needs to take this. You will see results you can’t even comprehend.”
– Jacob Darrah
“Now I have more than 20 pages ranking #1 and #2 for my company.”
– Alejandro Morelli
“Compact Keywords was able to pay for itself in about a month and nine days.”
– Angel Olavarria
“These pages drove an extra $3 million in revenue from organic search over the following year. I’m not an SEO, I focus on PPC, but helped implement this strategy for a market leader (in a finance niche).”
– Dominick DeJoy
Get Compact Keywords for your business at https://edwardsturm.com/compact-keywords/
