Reputation management is more important than ever.
With AI regurgitating completely unfounded reviews of your brand, fake reviews, and malicious reviews, you need to know how to protect yourself.
This is an actual thing happening – AI generated YouTube channels started by businesses targeting “competitor brand name + review + is it legit” – with AI avatars, AI voices, and reviews made WITHOUT BUYING THE PRODUCT. The reviews exist to funnel people to the product of the business that owns the account.
The result is these videos rank on Google and get referenced by AI when people research if they should get products.
Maybe you want to see if software you’re considering will be a good fit for your company. It will be, but a fake YouTube review says it won’t and this is cited by ChatGPT. ChatGPT references this fake YouTube review because ChatGPT can’t tell it is fake.
Considering going with a contractor for a renovation? The contractor is great, but ChatGPT references a fake YouTube review video saying the contractor is always late and does shoddy work – the YouTube’s actual shoddy hidden backer gets referenced by ChatGPT as a trustworthy alternative.
Share everywhere
Right now it is extremely important that you share your reviews everywhere:
Video reviews go to YouTube, Instagram Reels, Facebook Reels, 𝕏, LinkedIn.
Written reviews are screenshotted and shared to Instagram, Facebook, LinkedIn, 𝕏, Threads.
All reviews are transcribed and the transcript is included in your post. Your posts start with “your brand name” + “review” because this is what people and LLMs search for.
I cover this strategy here.
Sites for your reviews
But the need to share good reviews – with AI fake reviews rising – is great.
Something else:
Buy a domain name: your brand + reviews + .com
You’re a contractor. Your brand name is Hill Country Built. You buy HillCountryBuiltReviews.com.
Page title: “Hill Country Built Reviews | Customer Reviews of the Contractor, Hill Country Built”
Take all the REAL reviews you like and share them here.
Similar to how you see companies sharing reviews and testimonials on their landing pages.
Have a site just for your reviews.
H1 is “Hill Country Built Reviews.”
First sentence is “Customer reviews of Hill Country Built contractor services.”
Always try to get video testimonials for whatever it is you do. ALWAYS. TRY. TO. GET. VIDEO. TESTIMONIALS.
Share these video testimonials along with the full transcripts so AI can read them.
If you can share a social media profile of the people who gave you the review, that’s great too – it builds trust.
Share written testimonials.
Any testimonial you want to share, share it. Consider giving detail into the customer as well, if they allow it. This helps a more diverse set of customers understand that your product is for them.
Your reviews site is branded as an extension of your brand. It does not look like a third party site sharing your reviews. And you link to your reviews site from your main site – the reviews site needs some link juice in order to rank on Google, get found, and get cited.
The point of this review site is:
- SO MANY potential customers don’t want to read reviews on your website – they trust reviews that are off-site EVEN IF THEY ARE THE SAME REVIEWS.
- Influences LLMs.
- Pushes down the fake malicious reviews that are on the rise.
You could even try calling out the fake claims about your brand or the false things LLMs are picking up. This is untested though – however, LLMs don’t have a memory when it comes to reviews. They do a search, summarize the information, and give a response. Responses change all the time – so you can test this.
Go a step deeper
Now we get into Inception territory. This one isn’t as straightforward. And it’s a bit crazy.
HillCountryBuiltReviewsReport.com
or
HillCountryBuiltReviewsSummary.com
You use AI to summarize everything on HillCountryBuiltReviews.com
This exists for people who don’t want to read through a long page of reviews.
The site is literally a short one page summary of HillCountryBuiltReviews.com and it states that it summarizes that. “Summarizing reviews from HillCountryBuiltReviews.com for people who want a concise overview of whether the Hill Country Built contractor is trustworthy and reliable.”
Again, branded as an extension of your brand. Does not look like a third party site.
Exists for the same reason the other site exists.
Linked to from your main site.
What I’m describing
Site 1: A primary review repository.
Site 2: An executive summary of the primary review repository.
Do you have to do this?
I want to stress:
The most important thing to do is still just sharing your reviews across your main site and social media with the full transcribed or written reviews and the language people use to search your reviews: “your brand name” + “review” + “if you want to know if it’s legit, this explains it.”
Things like that.
But if you’re getting hit from fake reviews or malicious reviews, this is something to consider.
If you genuinely have a great presence online, keep your focus on having happy customers, great support, and constantly sharing your positive reviews across everything.
Get more customers
And if you want to save years learning how to SEO in the first place that gets:
- Customers
- Users
- Warm leads calling you up
This is exactly what my SEO course, Compact Keywords, teaches.
And it’s getting great reviews.
Here’s some of them:
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You can see all the reviews and learn more about the course here: https://edwardsturm.com/compact-keywords/
