Press releases, when done right, are unbelievable for increasing visibility in SEO and LLMs.
Shoutout to Matt Diamante, aka HeyTony, for sending me this last night:
He got an $80 press release through AB Newswire targeting ‘Best-Selling SEO Book.’
- Buy a press release from AB Newswire or PRLog or a distribution service where syndications are indexed on Google.
- Put keyword at beginning of the title, beginning of the subheading, and beginning of the first sentence.
Works best for branded keywords (searches that contain your brand name) and non-competitive keywords.
The result is your press release shows high on Google, and influences AI Overviews, ChatGPT, Perplexity, and more.
This is something I’ve previously covered before if you want to go deeper:
And shoutout to friend of the podcast, Harpreet Singh, for discovering this.
Power play move of 2026
I’ve been screaming about this for a while.
In-house sales copywriter trained in basic SEO writing best practices, like:
– Putting the keyword at the beginning of content.
– Not using the keyword too much (avoiding keyword stuffing).
Buying the $500 annual package from AB Newswire, giving you 83 press releases for a year. $500/83=$6 per press release.
Got a new positive review? Put out a press release about it.
Added a new feature? Put out a press release about it.
Service business expanding to an adjacent neighborhood? Put out a press release about it.
Offering a new service? Put out a press release about it.
Nothing changed about your business, but you’re still doing a good job? Put out a freaking press release about it!!
And make your press releases constantly informed with keywords – used in non-spammy, natural sounding ways (make sure not to overdo keyword targeting across releases; a little goes a long way).
BUT THAT’S NOT ALL.
Your writer isn’t just doing one release a week – but also putting similar content on your blog (indexed), across 𝕏, Threads, Facebook, LinkedIn (all indexed), and even other forums (indexed too).
This ranks, gets syndicated, and influences AI for your brand.
Go deeper on all my best AI SEO strategies here.
The last benefit:
One of my favorite marketing Reddit comments:
https://www.reddit.com/r/Entrepreneur/comments/15rpl5n/comment/jw9scyd/
The TL;DR of this long comment:
- Guy hires public relations agencies expecting immediate boosts in sales.
- 2/3 agencies are awful and don’t deliver.
- 1 agency gives a massive boost where public relations content continues to get discovered and turn into leads even a year after the campaign.
- The real benefit, though, is how the content ranks on Google and makes selling DRAMATICALLY easier.
“From leads gained at trade shows to our PPC/SEM, we started seeing a very significant increase in the ease with which we were closing contracts. The time we spent in the nurturing/consideration stage went down considerably, we were being prompted to present fewer case studies, answer fewer questions, do fewer exploration calls, etc. It’s like the typical customer journey lost several of its crucial steps and went straight from general awareness to conversion. After speaking to one of the clients we closed in a trade show, he actually revealed that they read all of the articles we had from Forbes, Entrepreneur, Nasdaq, etc. And keep in mind that they didn’t come to learn about us through the articles, they found us through the trade show. They just looked up our company on Google and were presented with all of the articles we had from these big-name brands.”
I’m going to share a secret, though. Some might disagree, but this has been my experience…
Having a big name brand share you does make a difference in terms of social proof, but it’s not as big as you’d think.
Many leads don’t know how to identify a press release (even if it says “from AB Newswire” at the top of an article). To many people, it just looks like an external source wrote about your brand = very positive.
Sure, it helps if it’s from a well-known site, but again, some social proof is WAY BETTER than no social proof. Way, way, way better.
So your press releases show on Google for your brand name and influence AI, and this is a major positive signal that your brand is worthwhile.
There’s no such thing as AI SEO
I know I previously used the term “AI SEO” earlier in this article, but the truth is, these are things you should have been doing well before generative AI.
I’ve been doing keyword-enriched reputation management since 2018 – where you target keywords (branded and non-branded) with press releases, review platforms, forums, and articles.
And just like now, the more positive mentions you had, the better it was for your brand.
I just put up this post: “AI didn’t kill SEO. It exposed who was never doing real SEO in the first place.” If you haven’t seen it already, you might like it:
AI didn’t kill SEO.
— Edward Sturm (@edwardeachday) January 10, 2026
It exposed who was never doing real SEO in the first place.
This year, most brands still won’t understand why ChatGPT recommends their competitors instead of them.
Here’s how LLMs decide who to cite - and how to force your way in ↓ pic.twitter.com/8bXNGN0jrM
But it’s true. If you had been doing proper SEO up to this point, you’re also doing great in LLMs.
If you hadn’t been doing proper SEO, you’re suffering a visibility loss.
This is why I made my SEO course, Compact Keywords – this is proper SEO.
Compact Keywords teaches you how to do purchase-intent search engine optimization that makes Google and AI systems surface your brand when people are looking to buy, sign up, or hire.
It’s my entire system step-by-step.
And it’s getting great reviews:
“Compact Keywords was able to pay for itself in about a month and nine days.”
– Angel Olavarria
“Booked about $100,000 of business through SEO in my first year with the Compact Keywords method.”
– Robert Brill
“Compact Keywords contributed to a $4,000 sale within the first six weeks.”
– Omar Abu-Shaaban
“I’m now ranking #1 on Google for 25+ keywords and hundreds on Bing – with a new site – after starting Compact Keywords only two months ago. Everyone needs to take this. You will see results you can’t even comprehend.”
– Jacob Darrah
“These pages drove an extra $3 million in revenue from organic search over the following year. I’m not an SEO, I focus on PPC, but helped implement this strategy for a market leader (in a finance niche).”
– Dominick DeJoy
“Give it to a junior employee, have them follow it exactly as Edward’s laid out, and you’re going to gain a six-figure SEO-level employee just by having them go through this course.”
– Jon Ray
“Now I have more than 20 pages ranking #1 and #2 for my company.”
– Alejandro Morelli
“I bought Edward’s course a couple months ago. Recently I got my first sale from my high-ticket dropshipping store. The sale was $500. I did the bare minimum just to test the strategy.”
– Kristijonas Grigauskas
Compact Keywords is made to save you literally years of time and money learning SEO that brings results.
It’s not an upsell. It’s my full system, taught to you with hours of screen sharing, templates, and step-by-step breakdowns.
Get it now at https://edwardsturm.com/compact-keywords/
4 thoughts on “How to use press releases for SEO and LLMs”
Does it matter that these are less reputable newswire services? They’re cheaper, which is nice, but don’t seem to place in the same caliber of publication as their more expensive peers.
They don’t have as much potential to be picked up by major publications, but if the goal is to show up high for branded KWs and low-competition keywords – and to influence LLMs, they still work well.
Oh got it, you’re essentially using the credibility of the press release rather than its placement. Thank you! Big fan btw!!
Yes – the (perceived) credibility and the syndicated publications’ abilities to rank and influence LLMs.
Thank you back!