I made a video about Steve Jobs.
It got 911,600 views on YouTube Shorts.
Added 299 subscribers to my YouTube channel.
I made a video about how ChatGPT was being used to manipulate Google.
It got 374,000 views on YouTube Shorts.
Added 556 subscribers to my YouTube channel.
2.5x less views, 2x more subscribers.
I gave the two transcripts to Claude.
I said, what do you think the reasons are for the discrepancy in subscribers per views?
I’m going to summarize this in a moment but here was Claude’s output, for anybody curious:
It comes down to this.
The Steve Jobs video was purely entertaining.
The SEO video was useful.
- Is it clear what the viewer/reader/listener should do next?
- Is it obvious why this information is useful?
- Could someone get a result or improvement just from this advice?
Making entertaining videos is nice. It feels good to make the content that you want to make and I would recommend doing that.
But – and I learned this six weeks ago when I had an even greater outcome – if you want people to remember you, to trust you, to come back to you… be useful.
If you’re looking for SEO that’s useful
Most SEOs peddle blog SEO which drives cold leads for a lot of work… not useful.
My 13.5 hour SEO course is the opposite – conversion-based SEO landing pages, far less words per page, less backlinks required, targeting HOT searchers – people looking with intent.
If you want an SEO method that’s actually useful for getting paying customers, users, and warm leads 👉https://edwardsturm.com/compact-keywords/
