One hour SEO update that makes strong pages do even better and simultaneously boosts weak pages.
I made a podcast about this last week and a lot of people loved it. If you haven’t seen it, you can watch it here:
Here’s the step-by-step:
- Go to Google Search Console.
- Go to “Full report” in “Performance,” then click on “PAGES” to the right of “QUERIES” – under the traffic graph.
- Your pages will automatically be sorted by most popular within organic Google Search. Pick one of your top pages that you would like to have do even better!
- Now you’re seeing all the queries (keywords) that your page is ranking for. In the top right, click on “EXPORT” → “Download CSV.”
- Go to Claude, as it’s great for handling a lot of data.
- Go to the page you are updating. Copy everything on it and paste it into Claude. Also give Claude the CSV you just downloaded. Use the following prompt, “I’m attaching my article and a CSV of Google Search Console queries it currently ranks for. Analyze the queries against the article’s existing content, identify keyword clusters with meaningful impressions that aren’t well-covered in the article, and suggest new H2 sections to add – so the article can rank for more of the queries it’s already partially matching.”
- You’ll get a bunch of suggestions. Say, “Ok, give me the first H2 to add and tell me where to insert it. Don’t write the rest of the content yet.”
- When you’re satisfied with the H2 recommendation from Claude and where the new section will be inserted, follow up with, “Ok, write the rest of the content.” The writing will be contextual for where it is placed in the article, which is why steps 7 and 8 are broken into separate steps – vs writing the H2 and corresponding full text in one go.
- You will still have to improve Claude’s output. Some ways to improve:
- Its knowledge/recommendations may be lacking or out of date (this happens to me a lot).
- Remove AI giveaways – here’s how to humanize AI content.
- AI output is overly wordy. Cut unnecessary words. Make things concise.
- AI writing is also uncertain – but readers prefer certainty. Certainty in copywriting improves retention and conversions. Change phrases like “this can” to “this will.” Remove words like “often.” “This can often improve your online visibility” → “This will improve your visibility.” – Clearly, the second is better.
- Focus on making sure readers get an immediate, concise answer in the output.
- Add 2-3 more sections into your content using the above method informed by your keyword data.
- Pages that rank in search engines and get clicks generate their own authority – and authority helps search engines prioritize which content is most trustworthy and best for users. The page you just improved is generating its own authority (since you picked one of your top pages). Now you will use this authority to boost an underperforming page of yours via an internal link. Decide on a page you have that is targeting a keyword and that is also underperforming with SEO.
- Start a new chat with Claude or ChatGPT – I use ChatGPT for this part because it writes smoother copy, especially when you need a piece of content made relevant to irrelevant subject matter. Paste in the full page that you just updated, with the prompt, “This is my page. Just confirm you received it.”
- Now paste in the entire underperforming page that you would like to boost. Use this prompt, “This is the page I want to boost. Find the most natural place in the first article to add an internal link to it. Give me only where to add it, the sentence or H2 section to insert, and the anchor text. Keep it concise and in my voice.”
- If there’s nothing in your first page that is related to the underperforming page you want to boost, you’ll want to do a short H2 section to increase relevance to the internal link. The added context increases the topical relevance of the internal link and makes it feel natural to readers.
- Again, edit the AI output. Always edit AI output.
- Reread over the beginning of your first page. You may have to edit it very slightly to reflect all the changes you just made. If nothing needs to be edited, continue.
- Update your date published for your first piece of content since you just made substantial changes.
- Submit your updated page to Google Search Console in the top bar then click “REQUEST INDEXING.”
This process should take about an hour for any one page.
It’s great because it makes your high-performing content get more relevant traffic from search and LLMs. Search engines already have you ranking for these keywords – you just need to capture them better. When you rank for more of them, you get cited more in LLMs.
Then you use the authority you have to boost the performance of an underperforming SEO page – where you’re targeting the keyword well, matching search intent well, but your page just needs more authority. Internal links from pages on your site that are doing well with SEO are valuable.
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2 thoughts on “The 1-Hour SEO Update That Boosts Your Best and Worst Pages”
Thank you, Edward, for these suggestions. I used to go with my biggest drops to fix first; is that the wrong way to go about it, or just a different way?
My advice is if your method is working to recover, no need to fix it.