This is from the new Head of Product at 𝕏. It applies to EVERYTHING. IG, TikTok, YouTube, LinkedIn, even SEO:
If you want to get rich on X, it isn’t going to be through creator revenue or meme coins.
Instead, think about one subject matter that you know more about than anyone else in the world. It can be anything: plumbing, menswear, Indian food, furniture, social apps, whatever.
Post one unexpected insight you picked from your experience in that area. Keep it under 5 sentences. Do this every day for 6 months.
If you stick to it, we will promote your account to others.
By the end, you will be recognized as the world’s leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever. And no one will be able to take that away from you.
And:
Me: Maybe you guys should post useful information if you want people to follow you?
— Nikita Bier (@nikitabier) September 4, 2025
Everyone: Bro just dropped the secret algo
Jump Ahead
What people don’t realize
You might not yet be an expert in anything.
Doesn’t matter.
If there are things you are learning or passionate about, you likely know more about these subjects than the average person.
As you learn, follow the 15-minute-per-day rule.
What people don’t realize is today’s media landscape is defined more by who yaps daily versus who’s a true expert.
The true expert who is quiet is known to only a few.
The learner who is vocal every day is known by many more and has a higher surface area of opportunity than the quiet expert.
The sweet spot is expert + daily yapping.
BUT even if you are learning or developing your business, and you yap daily about WHAT YOU ARE LEARNING, you will still develop a wide surface area of opportunity.
Instagram/TikTok/YouTube
Follow my step-by-step social media posting strategy so your videos come out everywhere.
15 minutes a day. 1 video daily.
Yap, yap, yap.
I made this in 10 minutes this week and it got 230,000 views across platforms.
𝕏/Threads/LinkedIn
15 minutes a day. Have your posts come out to BOTH 𝕏, Threads, and LinkedIn.
SEO
Recipe:
- Day 1: Blog post (15 minutes).
- Day 2: Respond to journalist query on Help a Reporter Out, Source of Sources, or Featured (15 minutes).
- Day 3: Submit your site to a relevant directory (15 minutes).
- Day 4: Blog post (15 minutes).
- Day 5: Respond to journalist query (15 minutes).
Use the remaining two days to put up a Bottom-of-Funnel SEO landing page.
Doing this builds topical authority which supports the Bottom-of-Funnel SEO landing pages designed to bring customers.
Stack these
This article is a written version of this podcast I made a few days ago:
Reuse subject matter across content types and platforms.
Respond to a journalist query (15 min). Gives you a good idea for a video for Instagram/TikTok/YouTube Shorts (15 min). Make a written version of the video for 𝕏/Threads/LinkedIn (15 min). Next day put up a blog post on the topic (15 min).
If this topic performs well, make more content about it.
I made this in 10 minutes. Got 170,000 views across platforms. It’s just me using evergreen viral subject matter that I’ve made videos on dozens of times. This is how the sausage is made and for a lot of people it still tastes good.
Reuse. That. Subject matter.
You get promoted
To finish with the beginning quote…
It’s the same on 𝕏. It’s the same on Instagram. It’s the same on TikTok. It’s the same on YouTube. It’s the same on Threads. It’s the same on LinkedIn. It’s the same with SEO.
Do this every day for 6 months.
If you stick to it, we will promote your account to others.
By the end, you will be recognized as the world’s leading expert in that subject area and you can charge whatever you want for endorsements, your time, or whatever. And no one will be able to take that away from you.
Bottom-of-Funnel SEO
If you want to learn how to make those bottom-of-funnel SEO landing pages designed to bring customers, users, warm leads for whatever it is you’re selling… products, services, SaaS, anything…
My SEO course, Compact Keywords, is exactly about this.
Now I have more than 20 pages ranking #1 and 2 for my company.
Before Compact Keywords, I wasted thousands of dollars on SEO courses, trainings, and wasted time reading blogs. Compact Keywords is best training you’re going to find. It’s updated. And it’s working now, in 2025, in the AI era.
To me, Compact Keywords is not a course. It’s your method. It’s your blueprint. It’s the system you need to rank a website.
For more results-driven video testimonials just like this, visit the Compact Keywords landing page: https://edwardsturm.com/compact-keywords/
