COMPACT KEYWORDS

A course that shows how to get:

With conversion-based SEO
Not outdated blog SEO

These pages drove an extra $3 million in revenue from organic search over the following year. I’m not an SEO, I focus on PPC, but helped implement this strategy for a market leader (in a finance niche).

Dominick DeJoy

Booked about $100,000 of business through SEO in my first year with the Compact Keywords method.

Robert Brill

I can optimize these keywords for every channel! That is fireeeee. I’m in video 4 and I’m like a 16 year old kid with a PS2!!! This is changing my whole concept of what I will do with the site. Thank you!!!

Alejandro Morelli

Why use the Compact Keywords Method?

Target people looking to buy now
Target decision makers representing a lot of people
Low cost and low effort to perform
Shows on page 1 of Google faster than normal
Aligns with Google guidelines
Works with AI, video, and user-generated content

Startups, SMBs, Enterprise…

All drive sales with the Compact Keywords method…

Across SaaS, services, ecom, local, finance, health, coaching, info products, so much more.

All other SEO courses and gurus tell you to focus on blog SEO which…

Has low conversion rates
Takes a lot of time and money
Is getting deprioritized by Google Algorithm Updates
Is getting replaced by AI

Blog SEO is NOT WORTH WHILE!

Compact Keywords instead focuses on purchase-intent SEO landing pages which…

Are designed from the ground up for getting customers, users, and leads
Requires less time and money
Are optimized for long-term success with Google Updates
Gets recommended by AI

Here’s why…

Blog SEO = answering “how, what, why, etc” with SEO, then trying to convert those visitors.

Compact Keywords SEO = scalable SEO landing pages for high-intent scenarios.

NOT THIS

THIS

NOT THIS

THIS

NOT THIS

THIS

Designed from the ground up for getting customers, users, and leads

By only targeting language that has high-purchase intent, Compact Keywords naturally becomes about offering your products or services as a direct solution to people who are already looking for them.

Blog SEO, by contrast, answers “how, what, why” questions to people who are not ready to buy or use. Then it hopes to convert these people to newsletter subscribers or recurring visitors, to earn their trust and sell to them in the future.

Compact Keywords targets WARM searchers.

Blog SEO targets COLD searchers.

Requires less time and money

Easier for making sales, getting users, and getting leads:

Visitors who land on Compact Keywords pages are already looking for what you offer. They need less convincing.

Easier for SEO:

Compact Keywords targets high-intent language most sites ignore – meaning less competition and easier rankings.

The result of this is

You need less words per page (less work)
You need less SEO backlinks (less money & less work)

Gives long-term success with Google Updates

Compact Keywords gives searchers what Google wants:

Direct, clear next steps. “You’re looking for what we offer – here’s a button to buy it, use it, or get in touch.”
Language to fill in gaps. Warm searchers are ready to act – but most businesses don’t target the language they use. That means Google can’t recommend these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow – making your site easier for Google to crawl and parse, while also improving navigation for real people.

Blog SEO, by comparison, usually gives searchers what Google doesn’t want:

3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.

Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!

Over the last decade, I’ve seen Edward’s genuine excitement for marketing drive him to his standing as a leading voice in our industry.

Brett Cohen
Forbes | Executive Director, Production and Partner Experience

Recommended by AI instead of disrupted by it

Compact Keywords pages train AI to recommend your brand for relevant scenarios.

Somebody asks ChatGPT for a recommendation to something you have a Compact Keywords page on? ChatGPT is more likely to recommend your brand because your content addresses the specific need and shows up in the data AI models are trained on.

When people say “SEO is dead,” they mean blog SEO is dead. ChatGPT has taken the place of answering “how, what, why, etc,” and AI Overviews in Google reduce clickthrough rate for blog SEO by 34%.

Compact Keywords is NOT blog SEO.

I’m currently in the “On Site SEO” section. I’m already so glad I paid the money.

Each lesson is DENSE with information. I knew a little bit about SEO beforehand, but I still get so much out of each lesson. You’re giving years’ worth of experience boiled down into 15-30 minute lessons, with no filler or fluff. I feel like I’m gaining a new super power.

Jason Leibler

Edward is one of the most exceptional and dynamic digital marketers I have had the pleasure of working with.

Yas Haque
Omnicom (2nd largest publicly traded marketing agency) | Fmr. Head of SEO

About your instructor

👋 Hi there!

Hey! I’m Edward.

Here’s some things about me:

Did SEO at Dentsu International, one of the top 5 marketing agencies in the world. Had clients like P&G and Luxottica.
- Mentor there went on to become Head of SEO at Omnicom, which, for a while, took the spot of the biggest publicly traded marketing agency (now it’s second).
Started and ran the NYC SEO meetup group. Taught classes on SEO at Microsoft.
With my own agency I’ve done SEO for dozens of startups and SMBs, including my own.

Me in 2016 and 2017 teaching classes on SEO at the Times Square Microsoft offices.

Hundreds of thousands of followers on Instagram and TikTok going viral with videos about SEO and digital marketing.

View this post on Instagram

A post shared by Edward Sturm (@edward.builds)

Me quoted in Ahrefs.
Feature about me trended #1 in HackerNoon a few days after it was released.
Growth hacked my way into Forbes, The Verge, Entrepreneur Magazine and more.

As I no longer take agency clients, I created Compact Keywords so founders, teams, and marketers could implement my unique method of doing SEO themselves.

Edward is literally the evil genius of SEO (and all internet growth hacking). I’ve learned so much from him, and 11/10 recommend anything he does.

Jason Levin
Memelord Technologies (used by Coinbase, HubSpot) | Founder

How this course gets you
customers, users, and warm leads

Introduction

Why this method works and what to expect

(1 video, 5:17)

Critical Basics

How to identify keywords that make money with less effort

(2 videos, 13:50)

The New SEO

Real keyword examples that drive revenue and why blog SEO is dangerous

(3 videos, 59:37)

Visibility Foundations

Making sure Google and AI can understand and index your website

(1 template, 3 videos, 54:43)

On-Page SEO

How to make SEO landing pages that rank, get trained on by AI, and convert visitors

(1 template, 3 videos, 51:42)

On-Site SEO

How to structure your website for purchase-intent pages

(1 template, 3 videos, 35:51)

Finding Compact Keywords

My method for finding keywords that get you customers, users, and leads

(2 templates, 8 videos, 2:06:57)

Putting up Pages

Putting together and publishing pages

(1 template, 2 videos, 25:25)

After Publishing a Page

What real, lasting SEO results look like

(2 videos, 22:39)

Case Study

Showing how few backlinks are needed to rank for high-intent searches

(1 video, 14:05)

Ranking Without Using a Website

How to get sales with video SEO and user-generated content SEO

(2 templates, 2 videos, 51:08)

Link Building

How to make search engines trust you and show your content

(1 template, 5 videos, 1:54:48)

Overview

Prioritizing what’s most important for getting results

(1 video, 10:45)

Compact Conclusion

Wrapping up

(1 video, 2:48)

BONUS

Weekly breakdowns

Examples in every niche

Week 1
Local / Repairs
(6:25)

Week 3
Services / Legal
(14:44)

Week 5
Ecommerce / Petcare
(13:27)

Week 7
SaaS / AI
(11:48)

Week 9
Services / Crypto
(15:22)

Week 11
SaaS / Production
(15:45)

Week 13
Ecommerce / HomeTech
(12:00)

Week 15
Hyper-competitive SaaS
(13:38)

Week 2
Ecommerce / Bodycare
(10:24)

Week 4
Info Products / Marketing
(16:05)

Week 6
Local / Health
(10:11)

Week 8
Ecommerce / Wellness
(15:28)

Week 10
Ecommerce / Appliance
(12:09)

Week 12
Financial Services / Fintech
(10:51)

Week 14
Ecommerce / Outdoors
(07:56)

Angel Olavarria

Frequently asked questions

Who is this for?

This method of SEO works for any niche and any brand.

I’ve personally done this method for a variety of niches, from edtech to self-improvement. I’ve seen it work for many SaaS products. I’ve seen it work for service-based companies like agencies.

It works well for startups, mid-sized businesses, and enterprise.

Is this white hat?

Yes, this method of SEO is 100% white hat and is in line with Google’s guidelines. Compact Keywords address searchers’ problems and provides them with a direct solution.

Do I need any tools to do this method?

Yes. The SEO tool I share in the program is Moz, which has a tier that is $49/month and can do everything necessary.

You can also get Moz for one month, use it to collect data and QA pages, then stop the subscription.

If you already have a subscription to another popular SEO software suite, such as Ahrefs or Semrush, this will work too.

The Compact Keywords method is flexible, and many SEO tools can do what is required.

How often is Compact Keywords updated?

Compact Keywords is updated often. If something needs to be changed or added, then it is promptly changed or added.

Are there refunds?

Yes, I want everybody to have a great experience with this course. Please see the refund policy for more.

Do I need to have a website to do this?

No, you do not. Compact Keywords can also be integrated into any User Generated Content (UGC) platform and strategy.

What is necessary to do this course?

You should have a brand that sells products or services. If this sounds broad, that is because it is! Compact Keywords is niche-agnostic. It targets people ready to buy in every niche.

Aside from this, you should have a tool for finding keywords. I will recommend my tool of choice (Moz) and show how to use it. Some popular alternatives are Ahrefs and Semrush. Any tool that allows you to see keyword volume will be adequate.

Can I do this as a beginner?

Absolutely. I’ve personally taught this strategy to people and companies who are not advanced in SEO.

My question isn't here.

If your question isn’t answered here, please don’t hesitate to send me a message.

Or text me directly +1 (917) 694-7480

100% Satisfaction Guarantee

I want this course to be a no-brainer investment for you.

If, for whatever reason, you don’t feel like it delivered value, just reach out within 30 days of purchase and we’ll happily refund your full payment.

The only thing I ask is that you include a brief note on what didn’t meet your expectations – that way I can keep making this better for everyone.