SEO Services New York: Visibility and Growth From Expert NYC SEOs
SEO Services from New York consultants ensure the people working for you understand you and your market.
Our founder, Edward, was born and raised in Brooklyn and has been practicing SEO for nearly two decades for the biggest companies in the world as well as for local small-mid-sized businesses.
Some of our clients:
- Time Inc.
- Small businesses
- Your company?
Let’s go through why you may want SEO for your business, what to expect, and what to look out for when looking for New York SEOs. Or, if you’d like to talk to us now, jump to the bottom of this page.
The impact that SEO has on a business can be tremendous.
Not only do good search rankings provide enhanced traffic and qualified buyers, they also provide brand authority and trust. SEO is important, and if you’re not taking search performance into consideration, you could be falling behind.
Why might you want SEO?
You’re a new business
Decline in pre-existing traffic
Something went wrong, and you’re not sure what.
Your business isn’t getting as much search traffic as it used to, and you need this fixed.
Organic search is evergreen, meaning once your page is ranking, you don’t need to keep pouring money into it to keep it ranking.
Additionally, it allows you to target customers granularly so you can easily find ones who will appreciate your business while satisfying their needs.
What to look for in an SEO agency or consultant
Finding a competent SEO consultant or agency can be a daunting process, especially in New York, where there are so many options.
Even more important is the potential risk you face when handing your website and its sensitive data over to somebody else.
When choosing an SEO and related services, it’s important to do your due diligence. Here are some key things to look for.
Top industry experience
Look at your consultant’s LinkedIn/Resume. If you’re hiring an agency, look at individual members in the agency. Check to see where else they’ve been employed. Try to find ones who have experience at top digital performance firms like iProspect, Omnicom, or Wolfgang Digital.
Try to find somebody with a mix of agency and freelance experience with both blue-chip clients and SMBs – in both the B2C and B2B sectors.
Having startup experience is the best thing your SEO consultant can have, as startup SEOs are most likely to be results-oriented.
If you want to see what a proper SEO consultant résumé or CV might look like, Edward’s LinkedIn should be a good example.
Google, Bing, Yahoo, and other large search engines
Did you know that YouTube is the second largest search engine in the world? Hopefully, your consultant knows both this and how to optimize for it.
Look for a consultant who knows how to optimize for all the major search engines, not just Google.
White hat SEO
Unless your business is only interested in very short-term growth at the expense of long-term marketing health, it’s wise that you choose an SEO who only uses White Hat practices.
Black Hat SEO (cheating search engine algorithms) is becoming easier to catch and penalize for, and in the long run, will cause a lot of damage to a site’s traffic. If you care about long-term search traffic, make sure you’re hiring somebody who is White Hat.
Often, a site will require several technical changes to make page content more “search engine friendly.”
Check to see that your SEO candidates make callouts to this skill in their CVs or résumés. Your SEOs don’t need to be the world’s top programmers, but they do need to know how to communicate with them in order to explain necessary technical SEO implementations.
Bottom-of-funnel means the visitors coming to your site know what they want and are just looking for somebody to give it to them.
Keywords that are bottom-of-funnel are typically longer-tail and lower volume. However, these are the most lucrative keywords to target.
Ask your SEO candidates what experience they have with bottom-of-funnel targeting to maximize the conversions you get from SEO.
Look through your consultant’s LinkedIn or online profile. Does he/she have any recommendations for SEO work
Recommendations basically mean that clients were happy enough with both communication, responsibility, and results to use their own time to do free promotion on behalf of their consultant. This says a lot.
What not to expect from your SEO services
It’s important to have proper expectations when looking for a search engine optimizer.
First, don’t expect immediate success. This can occur with non-competitive keywords, but typically search engine optimization plays out over several months or possibly years. Search engine algorithms most like to see consistency over time.
It depends on your funnel and strategy, but don’t expect to immediately see a ton of leads or purchases clearly attributable to SEO. Search can be part of your larger marketing mix, and depending on how your business generates revenue, it may be a good idea to have a linear attribution model in place rather than a last-click one.
Don’t expect your SEO to be able to rank your site for the most competitive and high-volume keywords. If you’re a shoe startup, it will be nearly impossible to rank #1 for “Shoes” or “Sneakers.”
On this note, it’s important that you do your best to disregard any blind aspirations to rank for keywords that you think are valuable without actually having data to back up these beliefs.
What to expect from your SEO services
On the other hand, you should expect your SEO to guide you in the direction of proper keywords to rank for.
Unless you’re a conglomerate and you’ve hit a glass ceiling, you should expect to see quarterly or yearly growth.
You should expect your SEO to track keywords and provide you with reports on these keywords either on a weekly or monthly basis.
You should expect your SEO to use various pieces of software to gather as much data and intelligence as possible. We have about twenty pieces of software we use.
You should expect your SEO to prioritize work to maximize ROI. Some action items will have a much higher impact than others, and often these should be done first.
Expect your SEO to know about recent industry updates. Google changes its algorithm twice daily and pushes out huge changes 3-4 times yearly. Your SEO should tell you about these changes when they happen and let you know whether or not your site may be affected.
Expect your SEO to be able to integrate with your other marketing teams and with your developers. SEO is completely holistic, so your consultant needs to know what he or she is doing with both other channels and with tech.
Expect to learn about SEO from your SEO. You want to have consistent and clear communication between consultant and client, and you want your SEO to be able to explain strategy and implementation well enough that you learn about search engine optimization in the process.
Finally and ultimately, you should expect to see positive changes to your bottom line. This could simply mean a better LTV:CAC ratio, or it could mean you see a clear correlation between sales for a product and the SEO content that’s driving visibility to the product. Either way, it’s important to look for a positive ROI in your marketing efforts.
How much should you pay?
So how much should a business or individual pay for these services?
This depends on the level of experience of your consultant and the scope of what you want to be done.
A single deliverable could be anywhere from $1,000 to $5,000, and an average monthly rate will typically range from the thousands to tens of thousands of dollars. It’s important to analyze your budget and needs and talk this through with the person you’re considering.
Also, understand that costs will rise or decrease depending on what’s been done already, SEO software costs, the competitive environment of your niche, and the level of experience that your team members have. There can be many factors to take into consideration.
Who we are
We’ve been doing SEO and digital marketing since 2009 when Edward had his first viral video and understood the power of the Internet.
Since then we’ve consulted countless companies and been involved with amazing projects.
We’ve been in top publications and television shows and Edward has even been going viral on TikTok, talking about SEO.
Here’s some of the places we’ve been mentioned in.
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We love helping clients achieve their goals with search and have had the privilege of consulting some of the best companies in the world. Enterprise or startup, we’d love to hear from you.
Get in touch now or explore all the services we have to offer.
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Based Proudly in NYC 🗽
Sturm Media LLC
90 South 1st Street