Keyword Arbitration: What It Is, How It’s Done, and Who Can Help You With It
Keyword arbitration is critical for a website’s organic search health and even for the convenience of recurring visitors.
Let’s go through it.
What is keyword arbitration?
Keyword arbitrage means ensuring pages on a website are not competing for the same keywords.
Keyword cannibalization is a real issue, and you don’t want a suboptimal page on your website ranking above the correct page for your intended keyword.
How is keyword arbitrage done?
Keyword arbitrage is done by:
- Using a crawling program like Screaming Frog to check if pages are targeting the exact same keywords.
- Seeing which pages are actually ranking for which keywords by using SEO software to get a keyword map of a website.
- Making corrections when multiple pages are targeting the same keywords and when pages are ranking for the wrong keywords.
Why is keyword arbitration beneficial?
Keyword arbitration is especially beneficial for large websites with hundreds or thousands of pages.
If done properly, it increases conversion rates across all pages and improves user experience by ensuring searchers are going to the right places.
Who does keyword arbitration?
Keyword arbitration is a search engine optimization responsibility, so it’s best to find a competent SEO or agency to do it for you or consult you with it.
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We’ve done SEO for Microsoft, P&G, Time Inc, and more, and have been mentioned by some of the biggest publishers on the planet:
Contact us for assistance with keyword arbitration and a wealth of other SEO and digital marketing services.
