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How to Get On Podcasts as a Guest in 2023: The Easy Way

How to Get On Podcasts as a Guest in 2023: The Easy Way

Before appearing on 25 podcasts in 3 months, I too was asking how to get on podcasts as a guest.

I initially thought about cold emailing different shows but quickly speculated there had to be a better way… and there is!

There are established podcast-matching platforms that make it tremendously easy to go on different shows remotely in a short amount of time.

In this article, I will share the two platforms I use to go on 90% of my podcasts and give advice on how to use them.

PodMatch

PodMatch is the most reliable and efficient tool I’ve used to go on podcasts. I appear on about 70% of my podcasts through this platform and constantly recommend it.

Pros

  • Algorithmically connects you to hosts looking for guests based on similar interests.
  • There are a lot of very active hosts on the platform.
  • Connects you with several hosts a day who may be a good fit for you.
  • You can message hosts and hosts message you.
  • Inexpensive.
  • Has a leaderboard that refreshes monthly, giving everybody a fair chance.
  • Most hosts prefer remote guests.

Cons

  • No free trial or free tier.
A podcast host on PodMatch messaging Edward Sturm, asking if he would like to be a guest on his show.
A host messaging Edward Sturm on PodMatch.

MatchMaker.fm

MatchMaker.fm is my second most used podcast-matching platform, and I go on about 20% of my shows through here.

Pros

  • Free tier – you get ten cold messages to primed hosts monthly.
  • Similar to PodMatch, it has thorough filters for finding shows to go on.
  • There are some very legitimate shows on MatchMaker.fm with large audiences.
  • Hosts are likelier to cold message you on here if you are an interesting guest.
  • Solicit hosts by posting in the forum and see who viewed your profile.
  • Just like PodMatch, most hosts prefer remote.

Cons

  • Fewer hosts than PodMatch.
  • I encountered some hosts who attempted to charge me for an appearance. You should never accept this!
A podcast host on MatchMaker.fm pitching Edward Sturm on being a guest on his show. You want to set yourself up to be pitched to instead of the other way around.
A host messaging Edward Sturm on MatchMaker.fm.

Bonus: word of mouth

The remaining 10% of my podcast appearances come through word of mouth.

It turns out that getting on podcasts is like many other things in life: it becomes easier with repetition.

The podcast community is amazing and intertwined. Hosts are guests on others’ shows, and everybody is making recommendations for guests who they feel will add value.

It’s a lot like sales. You create relationships, people like you, and you become top-of-mind for a particular niche. As you become more dominant in this niche, people begin to make warm intros to hosts eager to have you on.

Finally, as you go on more and more podcasts, you get access to better shows with bigger audiences. You encounter a host who knows a more successful host who you would be perfect for – and the cycle repeats.

A word-of-mouth referral, inviting Edward Sturm onto a host's podcast. Podcast hosts are often also podcast guests.

Cold emailing: not an easy way

I would absolutely not recommend cold emailing hosts.

This is the standard piece of advice for people who want to go on podcasts, and it is not good advice.

Compared to the podcast-matching platforms mentioned here, it is time-consuming and wildly unreliable.

If you spend days messaging hosts on these podcast-matching platforms, you’ll likely get a couple, or even a ton, of appearances booked.

If you spend days cold emailing podcast hosts, you will very possibly have nothing to show for it.

The only way to go on the most competitive podcasts is with word of mouth. You can get that word of mouth by going on many shows using podcast-matching platforms.

Should you use more podcast-matching platforms?

There are other podcast-matching platforms out there, but it’s a better use of time to double down on the platforms mentioned in this article.

Instead of going on extra podcast-matching platforms, you should do these activities:

  • Improve your profile on the two platforms mentioned here:
    • Record a better video.
    • Think more deeply about your niche.
    • Look through the top-performing guests on PodMatch and see how they position themselves.
  • Spend more time looking for hosts who are highly matched to you.
  • Message more hosts on these platforms.
  • Practice your story-telling abilities if you’re nervous about doing your first shows. Put in headphones. Pretend you’re on a call. Say one of your favorite stories out loud.

I went on 25 podcasts in 3 months using PodMatch and MatchMaker.fm. I easily could have gone on more if I had put more time in. Using other podcast-matching platforms would have been completely unnecessary.

Work on your profile!

Most of your success appearing on podcasts through these platforms will not be determined by how great your message to hosts is.

The ability for you to land podcast appearances is based on your profile and niche.

PodMatch has the most thorough profile options – I filled out everything. If you work on having a great PodMatch profile, you can simply copy and paste all your relevant details to MatchMaker.fm.

PodMatch gives you so many matches it’s essential to put some effort into your profile.

Most people don’t record an introductory video. You should absolutely do this. Put in the time to make it right, so it is as easy as possible for hosts to choose you. Here’s my introductory video. I spent an hour doing multiple takes.

Here are the rest of the things you should do for your profiles.

Put in guest tags so the algorithm can best match you to hosts.

Make your about section brief but sweet – two paragraphs, maximum.

Make your biography section long and interesting. Keep paragraphs no more than two sentences.

Write questions for hosts to ask you – many podcast-matching platforms require this.

Work on an engaging headline. My current one is “Self-development addict and entrepreneur traveling around the world.”

Put in some good high-quality images hosts can use for your show’s thumbnails.

How to message hosts

When you message a host on a podcast-matching platform, the rule of thumb is to keep it short and sweet.

Your profile – tagline, introductory video, and about sections – are going to do the talking for you.

Say why you like the hosts’ podcast and why you think you will be a good guest. Your host will then look at your profile and see that you’re a good fit. Below is an example.

How to pitch a host on a podcast-matching platform: personalize the message and say why you're relevant.

Do you need a professional podcast microphone?

You absolutely do not need a professional podcast microphone. Many hosts care far more about the quality of a guest’s conversations and stories than they do the quality of the guest’s sound.

I went on nearly all my podcasts using this $13 pair of headphones. After going on a few podcasts, I tried buying a professional microphone for $25 (the one in my video). This more expensive microphone didn’t sound great compared to my headphones, so I returned to them.

But I can say from experience hosts are way more concerned with the quality of your stories, knowledge, adventures, and engagement than they are with the crispness of your voice.

You don't need expensive equipment to be a frequent guest on podcasts. Headphones with a decent microphone are often good enough.

Conclusion

It’s 2023, and you should not be cold emailing podcast hosts. Instead, you should be using podcast-matching platforms.

PodMatch is the number one platform that I’ve used.

MatchMaker.fm is the runner-up.

These two platforms alone will get you all the appearances you need, and I’ve appeared on dozens of shows in a short amount of time through them.

Make a thorough profile and enjoy sharing your life on some podcasts!

Have any questions or comments? Reach out or share your thoughts in the comments section below.

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