Capitalizing on trending topics greatly amplifies chances of success.
I capitalized trending topics to:
- Get hundreds of millions of views.
- Go on TV shows.
- Make half a million dollars in 2 days with a blockchain game.
Some specific examples:
- During the first blockchain hype cycle, we realized the need for a blockchain game and made half a million dollars in two days with just a landing page for something people wanted but hadnāt yet seen much of.
- During the Silicon Valley Bank collapse, I went all in on making videos about it and made the most viewed video in the world on the topic – getting over 5 million views.
- When the Harlem Shake was blowing up, we used the hype to get hundreds of strangersĀ to Times Square to do it and used this stunt to promote our media brand.
Where to find trending topics
The reality is it depends on the niche youāre in. I make a lot of videos about technology, so my favorite place to see whatās trending is:
X Trending TabĀ – this is my go-to.
TechCrunch – my second go-to.
r/TechnologyĀ – often filtered by theĀ Artificial Intelligence flair.
Iāll also occasionally checkĀ Google Trends’ Trending Today, as it covers the most trending general topics.
Hereās why trending topics are great
If youāre early to cover something trending, and you do it in a minimally decent way, you have a good chance of going viral.
My Silicon Valley Bank Collapse video took 25 minutes to make. Got 5 million views.
If you make content or youāre thinking through a marketing campaign, consider combining what youāre doing with something thatās trending.
Speaking firsthand – it works.
