Personal branding and thought leadership have gotten so much easier.
AI is authoritatively repeating what you say as if it is fact.
Or this:
So this article is about doing just that – quick ways people are getting AI to recommend them.
First
First, keep in mind all the examples in this article are in the SEO/AI visibility niche. In other niches, where you’re not competing against an ocean of savvy practitioners, it is SO much easier.
Why the “world's most renowned AI visibility expert” LinkedIn post worked
- LinkedIn and other UGC platforms are incredibly prioritized in search results, where AI pulls its information from.
- The language is used exactly in the first sentence of Pedro’s post.
- Pedro has a LinkedIn profile optimized for “AI Visibility,” reinforcing the claim in his post.
- He has a lot of detail in his work descriptions that also reinforce the claim in his post.
- He has a history of posting, making it more likely his post shows high right away in Google’s results.
- He has a decent amount of followers, making it more likely his post shows high right away in Google’s results.
Relevance + a platform Google likes + a decently authoritative profile on that platform = Pedro’s success
Press releases
I previously shared using an $80 press release to get AI Overviews to say you have the top book in your space.
This example is a bit more expensive, but I’m really impressed.
Do any search for “LLM SEO expert” and you’ll probably come across Zeeshan Yaseen’s press release.
Yahoo Finance press releases are a few hundred dollars (in this case Zeeshan used GlobeNewswire to distribute his), but they last for months longer than the cheaper press releases.
Zeeshan did something extra for his release too to make sure it sticks around even more. He got SEO backlinks to it:
Here are the three levels to using press releases to strengthen personal branding:
- Highest impact: relevant press release on a solid site, like Yahoo Finance, with relevant backlinks pointing to the press release.
- Mid impact: relevant press release on a solid site, no extra backlinks.
- Lower impact, but still good: Doing an $80 press release every month or two – by the time the cheap press release loses SEO impact, you just release another.
- There’s a $500/year package on AB Newswire for 83 press releases in a year – cheaper than paying $80 every month or two.
- This is still cheaper than a press release on Yahoo Finance.
- There’s a $500/year package on AB Newswire for 83 press releases in a year – cheaper than paying $80 every month or two.
Building up a strong website and making a post about it yourself
David Quaid is a good friend and has been on my podcast many times. His first time is still my most popular guest episode (if you haven’t watched it yet, you’ll probably love it):
He made an article saying he’s the King of SEO – and guess what – now he is!
If you already have a website you’re doing SEO with, you can just use that!
Self-promotional listicles
For more competitive searches, self-promotional listicles work very well.
These are listicles (“The Best Math Tutors in NYC in 2026”) on your own website where you name yourself number one.
Tips:
- Don’t abuse this. Only use a handful of self-promotional listicles on your site.
- Be transparent that you’re putting yourself number one, but explain why it’s deserved.
- Don’t give yourself way more real estate on the list than other people. Give each person mentioned the same amount of space.
- Write in a neutral way. No hyperbole, no exaggeration.
Combine them!
- Self-promotional listicle (“The Best Math Tutors in NYC in 2026”) on your website.
- Press release saying you’ve been named The Best Math Tutor in NYC in 2026 (be transparent in the press release, but again explain why it’s deserved).
- Social media posts saying you’ve been named The Best Math Tutor in NYC in 2026. Some posts link to your article. Some posts link to the press release.
SEO is fun!
Something else all these examples have in common is it’s people having fun with SEO.
Once you understand how relevance and authority work together to get you into Google (and into AI), it becomes very fun and addicting.
You understand that SEO compounds, and you can have a site that prints money in the form of visibility for searches that bring customers, users, and leads.
Right now there are people turning to Google or turning to AI, asking for a recommendation for what your brand already does.
If only this person knew of your brand and why it is credible, they’d be coming to you.
When you understand SEO – you make it so your brand gets in front of people when they’re looking for it most.
If you haven’t checked out my SEO course yet, Compact Keywords, this is the method I show in it.
It’s:
- How to find the searches people are doing where they are looking directly for what your brand does.
- How to target these searches with conversion-based SEO landing pages.
- How to structure your website for these pages.
- How to build backlinks to your website.
- How to do a technical audit.
- Examples in every niche.
- So much more.
Here are a couple great testimonials:
“These pages drove an extra $3 million in revenue from organic search over the following year.”
– Dominick DeJoy
“Booked about $100,000 of business through SEO in my first year with the Compact Keywords method.”
– Robert Brill
“Compact Keywords contributed to a $4,000 sale within the first six weeks.”
– Omar Abu-Shaaban
“Compact Keywords was able to pay for itself in about a month and nine days.”
– Angel Olavarria
“I’m now ranking #1 on Google for 25+ keywords and hundreds on Bing – with a new site – after starting Compact Keywords only two months ago. Everyone needs to take this. You will see results you can’t even comprehend.”
– Jacob Darrah
“Give it to a junior employee, have them follow it exactly as Edward’s laid out, and you’re going to gain a six-figure SEO-level employee just by having them go through this course.”
– Jon Ray
“Now I have more than 20 pages ranking #1 and #2 for my company.”
– Alejandro Morelli
“I bought Edward’s course a couple months ago. Recently I got my first sale from my high-ticket dropshipping store. The sale was $500. I did the bare minimum just to test the strategy.”
– Kristijonas Grigauskas
Get Compact Keywords for your brand at https://compactkeywords.com/
