Why Marketers Love TikTok

Why Marketers Love TikTok

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This TikTok video brought 3,100 users to our AI experiment in a single day.

The video only has 67,000 views.

Crazy conversion rate.

The video was #2 of three videos I made in rapid succession – all within 75 minutes – all about the same AI experiment.

Video one got 2,000 views.

Video three also got 2,000 views.

Video two, the winning video, got 67,000 views.

Here’s video two:

Here’s video one:

Here’s video three:

@build_in_public This AI gives you reasons to make AI President of the United States. #newtech #buildinpublic #artificialintelligence #startup ♬ Brokendate - Com Truise

Rather than give the abstract reasons for why video two won out (I already do that here), there are other lessons I want to focus on.

Here they are. And this is why marketers love TikTok:

  • Like I said, TikTok can give crazy high conversion rates.
  • It doesn’t take a lot of time to make short-form mobile videos. I made THREE videos in 75 minutes. In fact – here’s a video I made in 13 minutes, which got 1.8 million views. Here’s one I made in under a minute, with 2.3 million views.
  • If you make non-entertaining videos, nobody will see them. People don’t see your failures, just your successes (unless your failure is entertaining). You have nothing to lose except time. And like I said, it doesn’t take much time.

TikTok is a great growth channel and many don’t know just how easy and anonymous it can be.

So what I want to leave you with is.

It really doesn’t take long.

And. When you make a bad video, nobody will know. When you make a good one, people will.

BTW – for those wondering how I made those videos so fast:

  • I shot and edited them all within the TikTok app, which has music and transcriptions built in.
  • I never tried CapCut, though I’m sure it’s good.
  • Now, I use a tool called Descript, which has a bunch of AI editing automations that save me even more time.

If you’re looking for something that’s easy, fast, and cheap get on TikTok. Ef around and find out.

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