In this article, Iām going to show you exactly how to use TikTok if youāre a:
- YouTube Gamer (thanks to the many of you who read my articles!).
- An entrepreneur (Iāll use a friendās startup for this).
- A student.
- A locksmith (my friend Elad is a reader – heās a locksmith and has insane stories).
- An employee.
- A freelancer.
First, hereās why TikTok is one of the best marketing hacks in the world right now.
- If you shoot and edit everything within the TikTok app, it takes 1-30 minutes to make a single video.
- You donāt have to do promotion, as the algorithm pushes your content out for you. Iāve had multiple videos made in under two minutes get pushed out by TikTokās algorithms to receive literally millions of views.
- You donāt have to put yourself out there. You donāt have to tell your social circle about your new TikTok. You can experiment, and only the people that the TikTok algorithm pushes your videos out to will see.
- You can have all your videos come out automatically with no TikTok watermark to YouTube Shorts, Instagram Reels, Facebook Reels, LinkedIn, Twitter, and Pinterest. I use RepurposeĀ for this. You should never leave subscribers and followers on the table.
Quick best practices for TikTokĀ
- Use four hashtags per video.
- Use trending sounds if you can find some that flow with your video.
- Use Repurpose or a tool like it (TikTok isnāt as great a hack if you donāt have your videos go everywhere at once).
- Spin your niche to meet whatās trending in the news (you donāt always have to do this, but if you can, videos do a lot better).
First use case – youāre a YouTube Gamer
- This oneās easy. Quick recaps of your videos with Trending TikTok sounds and themes in the news.
- āI built the OceanGate submarine in Tears of the Kingdom and tried to give it a different outcomeā – would have killed on TikTok.
- Or take your existing content and chop it up into 7-30-second clips. Add trending sounds. Put out one video a day. Youāll gain momentum on many of the platforms I mentioned.
Second use case – you have a startup that uses AI to teach people languages
Shoutout to Alain Goldman, whoās doing this.
- One video a day of a new word in a different language. Use the word in a phrase.
- āHereās how to say submarine in Japanese. āę½ę°“č¦.ā Hereās how to say the submarine is in trouble. āę½ę°“č¦ććć©ćć«ć«č¦čććć¦ćć¾ććāā
- The description for each account that videos come out on says, āWe use AI to teach you languages.ā The link points to the landing page with a sign-up for when the app is released.
(In all seriousness, the OceanGate event was tragic, but itās trending news, so it’s still easy to use for these examples).
Third use case – youāre a student
- This oneās so easy. Make a daily video about something you learned in whatever youāre studying.
- Just do videos talking to the camera.
- Within six months of daily posting, youāll be seen as an expert (people often view curious, obsessed learners as experts even when they are not).
- This status will get you a job in your field when youāre done studying.
If youāre into this so far, by the way,Ā I recorded a podcast about itĀ yesterday:
The above podcast is also available wherever you get your podcasts.
Fourth use case – youāre a locksmith
- Seriously, Elad (my locksmith friend who’s a reader), your stories are too crazy to keep to yourself.
- One video a day, telling a story to the camera of something crazy that happened to you.
- You can repeat stories if enough time goes by, peopleās attention spans are low, and youāll continue getting new followers.
- I legitimately believe youāll get a Netflix show if you tell stories to the camera the way you told them to me on the phone a few days ago.
Fifth use case – youāre a corporate employee
- Talk to the camera about what youāre learning and doing (when possible) daily. Stay within your niche.
- One video a day.
- Within six months, youāll have enough status to ask for a raise or find a higher-paying job.
- Within a few years, companies will hire you to mostly be a brand ambassador, and youāll do very little work other than making videos like youāve been doing. HubSpot does this with podcasts, for example.
Sixth use case – youāre a freelancer
- Itās the same as an employee, really.
- Your subject matter is what youāre doing and learning. Stick to a niche.
- Make daily videos.
- Like all the other use cases, your videos come out on every channel.
- Youāll get higher rates through this, more prestigious work, and more.
- I know people who are doing this with social media, and they are crushing it. Not TikTok, but a few years ago, I met people who paid Ryan Holiday $10,000 for an hour consulting call on the phone. Ryan Holiday wrote Trust Me Iām Lying, a marketing bestseller. I asked if his advice was very meaningful and worth it. The client ānot at all.ā But Ryan Holiday could charge this amount because he had prestige. If youāre consistent with videos for years, you will get that too.
- Gary Vaynerchukās speaking fee is $200,000. He built his brand off social media.
You donāt have to be Ryan Holiday or Gary Vaynerchuk, but by being yourself every day on TikTok through the strategy I described, amazing things will happen to you!
