FouseyTube is having the craziest comeback. It’s emotional, educational, and entertaining.
I talked about it in my daily podcast yesterday, and this article is a summation of everything about FouseyTube discussed on the podcast.
If you’d like to give it (below) a listen, you can expect:
- FouseyTube’s insane redemption arc.
- A Vanderbilt story my friend would be mad at me for telling.
- Why having 1-2 deep relationships is better than 1,000 shallow ones.
Or you can read on…
There’s a lot to learn from FouseyTube’s redemption arc.
Ten years ago, he was:
- Consistently viral on YouTube – I even met him a bunch of times at conferences we were both invited to.
- Making a lot of money.
- Recognized and YouTube famous.
Two years ago, he was:
- Universally hated.
- Broke.
- Overcoming various addictions.
- Still YouTube famous, but irrelevant.
Now he’s:
- Loved, even by his haters.
- YouTube and Twitch famous. Relevant again.
- Making money.
Here’s what he did:
- He started streaming live on Twitch 24/7 – even while he sleeps.
- He became humble.
- He frequently admits he was a PoS.
The main takeaways:
- Be nice.
- Find a unique spin on a niche.
Nobody with FouseyTube’s unique story streams everything and shares everything. He literally shares everything… all the time… 7 days a week.
This is the same thesis I have with my podcast.
I’m doing it daily. Why?
Very few people of my experience and charisma do daily podcasts. Most do 2x/week or 1x/week.
In fact, this pairs well with a content philosophy that changed my life when I learned about it one year ago.
The Content Inc. Philosophy
There are four variables to center your content around:
- Niche.
- Spin on the niche.
- Platform.
- Content type.
Let’s take Miss Excel (who’s now building a several-hundred-million-dollar Microsoft Office empire) as an example.
- Niche (when she started): Excel training.
- Spin: Fun, non-corporate style.
- Platform: TikTok.
- Content type: Mobile video.
In FouseyTube’s case – his spin is 24/7 streaming. For my podcast, my spin is daily episodes.
The high-frequency spin is hard to do but typically results in improvement and growth fast.
Two days ago, I did a deep dive on failed daily podcasts. They all failed because they made it too much work, and it stopped being fun.
So, if you take on this high-frequency spin, make sure to keep it fun and easy enough for you. Otherwise, you won’t make it. It’s an important lesson to avoid burnout.
Updates on my TwitterX ads experiment
It’s still working.
People are now tuning into my TwitterX Spaces as I’m live (my daily podcasts are originally recorded as TwitterX Spaces).
Many of these people are coming from the super cheap ads I’m running. How cheap? It depends. If you do hyper-niche targeting to only the United States, United Kingdom, and Canada, you get listeners for three cents a listen. If you do broader targeting and leave it global, you can get listeners for under 2/10th of a penny (read about my experience with this here).
Earned media is far better than paid media, but this is still a good hack – and you can increase your returns by doing what FouseyTube is doing and having a spin on your niche to get people engaged and sharing with friends.
Bonus
Here’s a bonus. I made the video below about the Air.ai viral campaign that’s making rounds. The video is under one minute and inspiring because anybody can do what Air did with its campaign. Enjoy!
