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Budget Doesn't Matter

Budget Doesn’t Matter

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A close friend spent $2,000 and several days on this TikTok:

As well as a lot of time freezing in the New Jersey cold.

The TikTok got 1,200 views.

And made no money.

I spent 15 minutes on this TikTok in a warm, comfy cafe in Poland:

@build_in_public Pretty sure I fell into the illegal zone of social media with this one. #buildinpublic #marketing #startuptips #newtech ♬ original sound - Build in Public

There was coffee in front of me.

And cake.

I think I spent $6 total for the coffee and cake.

The video got 1.8 million views on TikTok.

Another 1.2 million on Instagram.

And made the startup it was for $30,000 and still generates sales every month.

Budget doesn’t matter.

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Edward Sturm

Edward Sturm is an entrepreneur, SEO, writer, and digital video and image producer.

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