A close friend spent $2,000 and several days on this TikTok:
As well as a lot of time freezing in the New Jersey cold.
The TikTok got 1,200 views.
And made no money.
I spent 15 minutes on this TikTok in a warm, comfy cafe in Poland:
There was coffee in front of me.
I think I spent $6 total for the coffee and cake.
The video got 1.8 million views on TikTok.
Another 1.2 million on Instagram.
And made the startup it was for $30,000 and still generates sales every month.
Budget doesn’t matter.