A close friend spent $2,000 and several days on this TikTok:
@gothamhouse The (almost!) return of the Gotham House🏰 #harrypottertok #cinematic #nyc #fyp #DontSweatIt ♬ Hedwig's Theme - John Williams
As well as a lot of time freezing in the New Jersey cold.
The TikTok got 1,200 views.
And made no money.
I spent 15 minutes on this TikTok in a warm, comfy cafe in Poland:
@build_in_public Pretty sure I fell into the illegal zone of social media with this one. #buildinpublic #marketing #startuptips #newtech ♬ original sound - Build in Public
There was coffee in front of me.
And cake.
I think I spent $6 total for the coffee and cake.
The video got 1.8 million views on TikTok.
Another 1.2 million on Instagram.
And made the startup it was for $30,000 and still generates sales every month.
Budget doesn’t matter.
