This was originally published in my growth marketing newsletter. If you’d like to see me expand on these concepts, please comment below or send me a message.
When I think of shoes, I think of Nike.
When I think of fast food, I think of McDonald’s.
When I think of a motivational coach, I think of Tony Robbins.
It used to be when you thought of podcasts, you thought of Joe Rogan (which is why Spotify acquired his brand for $200+ million).
Top of mind awareness is established primarily through consistency over time with being vocal in a specific niche.
This over time part is the most difficult for everybody, and it’s also where ALL the opportunity lies.
Here’s a quote from Alex Becker, “Start the BIG ambitious thing that scares you now. Continue the comfortable thing until you can go full time on the scary big thing. The scary thing will take 5-10 years. 10+ your current age is when you will see the big result.”
I think I can make a formula for this: vocality + time = opportunity. Simple and straightforward.
Most people, however, don’t have the mental bandwidth (or time) to share achievements and updates constantly.
To be honest, I don’t completely either, which is why I automate them.
I’m using social media and Zapier to automate top of mind awareness.
When my startup, Reverb, gets a new customer, I announce it. I share the total active customers, the MRR, and the total revenue.
I have everything compiled in Google Sheets, and then turned into a Tweet through Zapier:
I don’t need to do anything. Whenever we get a new customer, this Tweet goes out, reminding my followers of Reverb. Over time, people get curious and check out the product, and the product becomes more of an authority in the space.
It’s the same with my growth hacking newsletter. Whenever it gets a new subscriber, I announce it!
I also took this same playbook and applied it to another one of my startups, Commit Club. Commit Club motivates people into getting better in any domain through daily challenges. Whenever a challenge is created, reaches a halfway point, or completes, we share it automatically!
Here’s our Twitter:
In order to keep things fresh, we use OpenAI to generate an image for each challenge and a unique justification for why each challenge is beneficial. Unlike with Reverb and my newsletter, these notifications are complex enough that I have to concatenate them in Zapier itself.
Here’s a hot tip. If you want to see if a project is abandoned, just look at its Twitter. Abandoned projects will not have had tweets for months. With this method, nothing you start should ever appear abandoned again.
As long as you can develop even a small user acquisition flywheel, this trick allows you to create top of mind awareness in whatever you start.
Just make sure to include unique info in each update, such as user numbers, MRR, images, etc.
Don’t quit! If anything, automate your notifications so you stay relevant.