This TikTok video brought 3,100 users to our AI experiment in a single day.
The video only has 67,000 views.
Crazy conversion rate.
The video was #2 of three videos I made in rapid succession – all within 75 minutes – all about the same AI experiment.
Video one got 2,000 views.
Video three also got 2,000 views.
Video two, the winning video, got 67,000 views.
Here’s video two:
@build_in_public Would you try this crazy new AI? #buildinpublic #indiehackers #startuptips #buildinginpublic ♬ AVOID ME - KUTE
Here’s video one:
@build_in_public We made an AI that gives you reasons to get a kitty cat. #buildinpublic #indiehackers #startuptips #buildinginpublic ♬ The Son of Flynn (Computer Game Version) - 8-Bit Arcade
Here’s video three:
@build_in_public This AI gives you reasons to make AI President of the United States. #newtech #buildinpublic #artificialintelligence #startup ♬ Brokendate - Com Truise
Rather than give the abstract reasons for why video two won out (I already do that here), there are other lessons I want to focus on.
Here they are. And this is why marketers love TikTok:
- Like I said, TikTok can give crazy high conversion rates.
- It doesn’t take a lot of time to make short-form mobile videos. I made THREE videos in 75 minutes. In fact – here’s a video I made in 13 minutes, which got 1.8 million views. Here’s one I made in under a minute, with 2.3 million views.
- If you make non-entertaining videos, nobody will see them. People don’t see your failures, just your successes (unless your failure is entertaining). You have nothing to lose except time. And like I said, it doesn’t take much time.
TikTok is a great growth channel and many don’t know just how easy and anonymous it can be.
So what I want to leave you with is.
It really doesn’t take long.
And. When you make a bad video, nobody will know. When you make a good one, people will.
BTW – for those wondering how I made those videos so fast:
- I shot and edited them all within the TikTok app, which has music and transcriptions built in.
- I never tried CapCut, though I’m sure it’s good.
- Now, I use a tool called Descript, which has a bunch of AI editing automations that save me even more time.
If you’re looking for something that’s easy, fast, and cheap get on TikTok. Ef around and find out.
