This is how to do SEO for services businesses in under-a-minute read time.
Goal: Get customers from SEO.
How: Rank for every task in your field + “services”
Example – accounting:
- business license filing services
- IRS audit support services
- e-commerce bookkeeping services
Example – event planning:
- VIP guest coordination services
- corporate retreat planning services
- private party planning services
Why this works:
- People searching with the word “services” are looking to spend money.
- In any field, the more granular the task, the more unlikely you are to have a single page dedicated to it – single pages rank better. Example (this ranks #1 for keyword arbitration): https://edwardsturm.com/services/keyword-arbitration/
Challenge: Target keywords that have “services” in them efficiently.
Solution: Make the hub page /services/
URL examples:
- yoursite .com/services/business-license-filing
- yoursite .com/services/corporate-retreat-planning
The /services/ hub page houses all the individual task-specific services pages:
“Services” is linked to in footer and goes to this hub page.
For further targeting, each task-specific services page has the keyword in the Page Title, H1, and beginning of the first sentence.
Backlinks:
- Niche and general business directories.
- Podcast backlinks – I use this to get appearances. Shows give links, but more importantly engagement to your site. Backlinks with engagement are worth most.
- Help a Reporter Out & Source of Sources – these are journalists looking for quotes for their articles. Quotes = backlinks.
Media:
- 5 minutes a day making a social video about what you’re doing in your niche. Mention your site in each video to get more engagement. Follow this posting guide.
That’s it! Reading time 1:23 – close enough ✓
If you’re a beginner and you want to go deeper, here’s my fundamentals of SEO guide (reading time 5:19): https://edwardsturm.com/articles/pareto-seo/
And if you want to save years learning how to do SEO that gets customers, users, leads – this is my 13.5 hour SEO course: https://compactkeywords.com/
