I thought I had seen it all.
Up until lunch on Monday.
I was Googling to see what ranked for “TwitterX Ads Glitch.” I expected to show up, but wanted to see which content of mine ranked.
It was one of my podcast episodes about it.
But it wasn’t on YouTube.
And it wasn’t on my site.
It was instead on a site called Eightify.
Not only that, the bulk of the page was an AI-generated summary of my podcast episode.
My episode was only embedded.
And, the content was 40% misleading and innacurate.
Rather than be angry that this site ranked with my content, I was instead curious.
I did some digging.
This website did not exist
Oh, it was strange.
Eightify did not exist one year ago.
It was made at the very end of December, right after the release of ChatGPT.
Yet…
Somehow…
It ranked on Google for over 200,000 keywords.
I lost my appetite but finished my lunch.
And took my computer to my desk.
I put on my Berghain Techno playlist. It was time for a deep dive.
This is how Eightify got these results
I want to stress, I have never seen anything like this in search engine optimization.
I didn’t even think ranking this fast for this many keywords was possible.
But it is.
And I’m going to tell you how.
- Eightify is a Chrome Extension that uses GPT to summarize videos.
- When a user creates an AI-generated summary, a page gets created on the Eightify website with that summary.
- GPT writes the Page Title, Meta Description, subtitle, and text.
- GPT classifies and categorizes the summary and uses this to:
- Organize it on the site so every page is linked to from the footer.
- Recommend related summaries.
- The website looks clean and nice. This helps retain visitors and gets them clicking through to related summaries.
- Most importantly, the AI-generated text passes GPT writing detectors. Here’s a screenshot from Zerogpt.com:
This means it’s possible that Google’s algorithms don’t even recognize this as AI-generated text.
And Eightify isn’t even using a special AI. They’re using GPT from OpenAI with specific settings that get it past AI writing detectors.
Their homepage even says, “GPT-powered.”
Press
There’s one more important element.
That’s Press.
From my days doing SEO for enterprise companies: Microsoft, Time Inc. P&G, etc, I have access to a $15,000/month SEO tool.
This gives me incredible data.
It turns out Eightify didn’t start ranking until September.
However, when you see their press mentions, this makes sense:
And this press push increased Eightify’s SEO domain authority fast enough that Google started ranking its pages in September.
The Ouroboros
“The Ouroboros is an emblematic serpent of ancient Egypt and Greece represented with its tail in its mouth, continually devouring itself and being reborn from itself.”
Berghain Techno still blaring, there was one more thing to investigate.
What happens when an LLM trains off AI-generated text?
The quick answer, it ruins the AI model.
Eventually, the AI will generate complete nonsense.
And because Eightify’s content ranks high on Google and passes AI writing detectors, there was a massive chance that both Bard and GPT train off it.
A bit different from an Ouroboros, this snake doesn’t get reborn.
This, I believe, put Eightify at risk of a considerable penalization.
I sent this cold message to Eightify’s founder:
Within 30-minutes, he put in the required code.
So, if you have a software product and you want to get SEO results like this using AI, make sure you block Bard and ChatGPT from your content – (unless you have human reviewers).
Now that this is possible…
My mind opened up.
I truly did not think there was a way to rank mass amounts of AI-generated content.
The opportunities here are tremendous.
I made a podcast about the biggest one.
Bottom-of-funnel SEO, the most powerful marketing channel there is, can be automated with thousands of pages created.
This means you can bring huge amounts of purchase-intent traffic to ANY BRAND.
ANY PRODUCT.
ANY SERVICE.
ANYTHING.
I made this podcast on how it would be done.
But after recording that, I realized that whoever develops it should keep it for themselves. It would be that powerful of a tool.
This isn’t all, of course.
If you have a piece of software with user-generated-content, you may be able to enhance each user generation with generations from AI.
And if you follow what Eightify has done, you may be able to get a ton of extra traffic through this.
Regardless of what you do, I think it’s important to know this is even possible.
I’ll end this article by repeating the accomplishment.
This company did not exist one year ago.
Now, it ranks on Google for over 200,000 keywords.
BTW – If you made it this far, special reward. The TwitterX Ads Glitch HAS NOT BEEN PATCHED. And I just recorded a podcast on how to trigger it.
