- I shoot my videos on my phone or laptop. I edit the footage in Descript because its AI abilities make editing fast and easy. I export in max quality.
- When I first started, I just shot and edited everything inside the TikTok app. This is a fast free alternative. The videos won’t be as polished, but when you’re just starting and building momentum, it doesn’t matter.
- I put the video into TikTok, which gives recommended songs that match the contents of the video. TikTok’s algos are very good at this. This saves me time because I don’t have to find music myself.
- I upload to TikTok.
- I use 4 hashtags for TikTok.
- I toggle on “Allow high-quality uploads.”
- I find a relevant keyword. I put it directly at the beginning of the video description. I write a long description explaining the contents of the video (or I just paste my video transcript). This is a hack to get videos ranking on Google for desired keywords the next day.
- My automation with Repurpose makes my videos auto-publish without the TikTok watermark to:
- Snapchat.
- The most valuable channel of my automated channels. Autopublishing on Snapchat Spotlight works well.
- Pinterest.
- LinkedIn.
- Facebook Reels.
- Google Drive.
- Always do this. Having a backup of your content is very valuable.
- Snapchat.
- I download the TikTok video from Google Drive.
- I upload manually to YouTube Shorts through YouTube’s mobile app.
- I set the thumbnail and the related video.
- I put the first sentence of my TikTok description (with the keyword at the beginning) as the title of the video.
- I copy the entire long TikTok description, including the previous first sentence, and put that as the description for the YouTube Short.
- I use 0-1 hashtags for YouTube. Don’t use more than 3.
- I don’t have conclusive evidence yet that YouTube favors manual uploading vs. automatic.
- I upload manually though the Instagram mobile app.
- From the experience of me and my friends, content does way worse on Instagram if uploaded with a shared IP address, such as what you may get with a VPN or republishing tool. So I use neither for Instagram.
- Conversely, the only person I know to have well-performing Instagram posts with a republishing tool has a dedicated IP address with his tool. He’s using SharingTools.services, which I have never tried, but he loves.
- I click ⊞ from the bottom menu, then “REEL,” then I choose my video.
- If the video is longer than 90 seconds, I choose “POST” instead to prevent length cutoff.
- I choose a thumbnail.
- I paste the long TikTok description with my chosen keyword as the Instagram Reel description. Between TikTok, YouTube Shorts, and Instagram Reels, there is a high likelihood of your video showing up on Google the next day for your keyword.
- I do not use hashtags. Hashtags on Instagram are bad for the health of a profile in the long run.
- Instagram is the only platform I don’t use hashtags with.
- I toggle on “Upload at highest quality.”
- I recycle successful Instagram Reels around twice per year per Reel. If it did well before, it’ll likely do well again.
- From the experience of me and my friends, content does way worse on Instagram if uploaded with a shared IP address, such as what you may get with a VPN or republishing tool. So I use neither for Instagram.
- Descript transcribes my videos, so for well-performing videos, I turn the transcripts into TwitterX posts. I’ll also be using these posts on LinkedIn.
![Entrepreneurbeingentrepreneur Instagram growth using high-frequency posting](https://i0.wp.com/edwardsturm.com/wp-content/uploads/articles_my-exact-social-media-posting-strategy_entrepreneurbeingentrepreneur-instagram-growth.png?fit=635%2C202&ssl=1)
The account is undergoing a rebrand, so the name may be different by the time you read this.
Me over DM with the account: “Did you do anything special? Other than doing multiple (4?) quality posts a day?” The account: “I did exactly this.”
The account owner also showed me @ChatGPTricks (1.2M followers), which uses the same high-frequency posting strategy to grow.
![ChatGPTricks Instagram Growth using high-frequency posting](https://i0.wp.com/edwardsturm.com/wp-content/uploads/articles_my-exact-social-media-posting-strategy_chatgptricks-instagram-growth.png?fit=547%2C206&ssl=1)
Finally, I love this quote from @viralvideo.club (541K followers), “The fastest I ever grew was 135,000 followers in a single month. And guess what? I was posting three times per day. Now I’m posting between six and seven times per week. And in the last 30 days, I’ve grown about 85,000 followers. And I saw this impact immediately. As soon as I started posting less, I got less followers. So over the course of a month, I was gaining 50,000 less followers.”
All the data shows high-frequency posting is the absolute best for Instagram, though I believe it’s generally the best for most other social media platforms, too.
And all of this is my exact social media posting strategy.
Update: I tried high-frequency posting on Instagram. 11 videos posted in 2 days. I grew by 1,100+ followers a day, ~4x my normal rate. It works!