This one’s simple.
Too simple.
But it’s top of mind for me this week as somebody commented on a Tweet of mine… from last December.
It wasn’t just any Tweet either. It was a syndicated video Tweet.
I made a TikTok.
That TikTok automatically came out to Twitter through my automation with Repurpose.
The TikTok’s description had a lot of text in it.
This created a searchable asset.
Somebody searched Twitter for words that were in the Tweet.
The Tweet came up.
The searcher engaged.
With my automations, my TikToks come out simultaneously to:
- Instagram Reels
- TwitterX
- Facebook Reels
- YouTube Shorts
So, this small increase in effort (adding extra text to video descriptions) creates searchable assets on every major social media platform.
Google, as well, since YouTube is directly tied in.
This doesn’t just apply to videos
Adding a bit of extra text applies to anything that can appear in a search engine or social network (because all social networks are also search engines).
One more quick example.
Our company, Reverb, is not the best online voice recorder.
But I made sure to add extra descriptions to filenames and alt text for all images on our website.
If you search Google Images for “online voice recorder,” here’s what you see:
Fun fact: Google Images is so dramatically less competitive than main Google that it doesn’t require any major tricks to show up there. Just a bit of extra text.
Exactly what to do
Instead of 3-word video descriptions, make ’em 3 sentences.
Add some descriptive text to filenames of images on your website or filenames of videos you upload to YouTube.
And if you upload anything anywhere that you would like to be discoverable, make sure to add just a bit of extra text.
