My friend
A friend of mine made a viral 𝕏 post in his niche and then didn’t post about that same content again.
He thought people needed unique subject matter every time.
Most of his posts receive far fewer views than this viral post.
Me
I made a video that got 3.2 million views on TikTok about the time Google forgot to renew google.com and somebody bought it.
I then turned this into:
- A full podcast which outperformed many of my other episodes.
- A less polished, more off-the-cuff video which has received 3.8 million views across all platforms.
- Another also easy video. I told the story in a different podcast and turned this into a vertical video. This video, uploaded last night, is going viral and is up to 150,000 views 16 hours after posting.
And crazy enough, all 3 mobile videos contain the exact same information, just told in different ways.
Unless the subject matter is based on current events, if people like it once, they’ll like it again.
I made a bio video about Caleb Simpson last year. He’s the guy who goes around asking people how much their apartments cost and if he can get a tour.
That video went viral.
A couple days ago I rerecorded the script, unchanged, put in different images, and the video went viral again.
If people like it once, they’ll like it again.
I made a video about Burger King’s moldy Whopper stunt. This was done to show they don’t use artificial preservatives unlike competitors. My video has gotten over 10 million views across platforms.
I made a video about the time Samsung bought out and renamed the train station in front of the new Apple Store Malaysia. Samsung renamed the station “The Samsung Galaxy Station” and plastered ads all over it. This video has gotten 9 million views across platforms.
Wendy’s did a stunt where they sold ice cream in front of McDonald’s as McDonald’s is known to have broken ice cream machines. This stunt went viral.
BMW and Audi competed for who could buy the biggest billboard. BMW won by ultimately getting a blimp and attaching it to Audi’s large billboard. This stunt went viral.
I think you know what’s coming next.
I made a video about all four of these! I opened with the hook, “The marketing pettiness is incredible” because I saw “marketing pettiness” used in a top comment on my Samsung vs. Apple video. The first part of the video is the Wendy’s stunt. The next is BMW vs. Audi. Then is Burger King. Then is Samsung vs. Apple. The video was made a few days ago and is up to 2.5 million views across platforms. I expect this video to get many millions more views over the coming days.
If people like it once, they’ll like it again.
How I’ll use this for sales
I’m going to use this to hijack top-of-mind awareness for my SEO program, Compact Keywords, when I begin doing wide releases.
Very simple strategy but one that works.
Just like Alex Hormozi with Skool, I’ll wear a Compact Keywords hat and shirt in my videos.
As I continue making near-guaranteed viral videos by using previously well-performing subject matter, many people will be reminded of my product or exposed to the name for the first time.
These days people need many touch points before they consider buying.
This will help get in reps for repeated exposure.
Can you use this?
You can!
This works for any content medium and all platforms.
If people like it once, they’ll like it again.
