My TikTok followers have been in the low 30,000s for the last month – not increasing dramatically. Same with my alt account Twitter followers and Facebook Page followers – both stagnating.
Doesn’t sound good, but…
A couple of days ago, I had my most viewed video on Instagram; 143,000 views, and still increasing. The video increased my follower count by 1.5X in a day.
After that, I noticed my YouTube subs had increased by 3.75X over the last 28 days. It looks like YouTube is recommending my shorts more in their FYP.
Your content isn’t necessarily bad
The video that got 143k views on Instagram only got 500 views on TikTok.
My most viewed TikTok (4.3 million views) got less than 1,500 views on Instagram and under 100 views on YouTube.
Many of my recent videos on YouTube Shorts are getting thousands of views but are only receiving hundreds on TikTok.
Keep in mind all of this is done with no promotion on my part. I rely entirely on native platform algorithms to push my videos.
The hack that allows me to do this
I started by making daily TikToks. I shoot and edit everything within the TikTok app. Videos take me 15-25 minutes to make, on average. One time a video that I thought of and made in under 1.5 minutes ended up getting 2.3 million views.
After a few days of consistency on TikTok, I realized I was leaving followers and subscribers on the table by not having my videos appear everywhere else.
This tool automatically publishes my videos without the TikTok watermark onto each platform. Here’s what my workflows look like:
Those of you who know me know I’m obsessed with this tool. I’m probably their biggest power user.
So the lessons:
- If you make short-form mobile content (if you don’t, consider it): Your videos not performing well on one platform doesn’t mean they’re bad. They may perform well on another.
- Have your videos automatically publish to all platforms so you don’t leave an audience on the table.
- Be consistent with posting to optimize surface area for luck.
Following up with my Twitter experiments from last week
To test the rumors that Twitter ads are severely underpriced, I have two campaigns going.
One has a $1.27 Cost Per Acquisition, and the other doesn’t have any acquisitions yet.
I’m now making more of a focus testing Twitter’s new Optimized Targeting feature:
My tests so far are giving me a higher Cost Per Acquisition than without the feature. Still, I’d like to collect more data.
