This one-day stunt got us a lot of attention from investors and industry leaders.
Back in June 2019, Facebook (which hadn’t yet rebranded to Meta) announced a cryptocurrency of its own called Libra.
Facebook was literally going to create a currency to compete with the US dollar!
Anybody early in the Libra space stood to really benefit, so me and a friend hedged our bets.
We:
- Took existing brand assets (fonts, colors, themes) for another project to save time.
- Set up a one-page website for the “Athena Browser.” It was a tagline, a logo, and an email capture. So quick. So simple.
- Created a “Libra Browser” Twitter and followed influential crypto accounts. We looked at accounts that an influential crypto person was following to know who to follow ourselves. Librabrowser.org redirected to Athenabrowser.com.
That was it.
Libra was trending. Everybody in crypto knew about it and was curious.
Some people followed us back.
We got on the phone with top venture capital firms in the space.
We were eventually put in touch with people from the Libra team at Facebook.
And then months later…….
Facebook shut the project down.
The government wouldn’t allow it.
But for us, it was a day’s worth of time for valuable connections and a strong hedge.
The reason I share this story is because right now, LK99 – thought to be this material that will give us levitating trains, desktop quantum computers, and nuclear fusion – is trending.
Now’s the time to do a similar hedge.
Here are some things you can do:
1. A similar stunt for a project around LK99. Prompt for Bing AI Chat: “I want some revolutionary company ideas involving LK99.” – Use the project announcement to get in touch with authoritative people and as a hedge for if LK99 is validated.
2. Even easier, a TikTok account where you learn about LK99 and material science and share what you learn every day.
I love this bias we have. It’s called the “curious learner bias.”
People associate curious, obsessed learners with experts. If somebody always hears you talking about something, they assume you’re an expert, even if you’re just a curious, obsessed learner.
So you could do this as you learn about LK99 and material science.
Or bring the hype around LK99 to any other niche – similar to how I’m writing an article about it because it’s trending. I also just did a podcast on it:
Anyway – fingers crossed that LK99 is real. Levitating trains, free energy, and unimaginably powerful consumer computers sound fun.
