This is results backed – how often to post to Instagram – data collected in early 2025 and late 2024.
TL;DR: The more you post (literally even 100 times a day), the more visibility and followers you get.
Is there such a thing as posting too much on Instagram?
I used to think yes.
Then I saw this:
Paraphrasing what’s in that video: “I post 100 times a day on Instagram… Facebook told us we could do it… They said we can post ~10 pieces of content every hour.”
Okay, but does this get results?
If you didn’t watch the Reel, I want you to guess how many impressions a month that account gets.
Honestly, before seeing that Reel, I would have thought this behavior would get an account banned. Or shadow-banned at least.
Turns out the account was rewarded.
120,000+ posts in its lifetime.
31.5 million followers.
9.2 billion impressions in the last 30 days.
But is this a one-off thing? Will this work for anybody?
First, it’s important to note you need to warm up to it. There’s a 30-60 post warm-up period on Instagram for new accounts. There’s likely also a small minimum account age requirement weighted by posting frequencies.
The most important part though is to go slow at first and warm up.
Post once a day.
Then twice.
Then 4 times.
Etc.
Now the most important part – will this work for other niches?
The niche in the opening story is a Bollywood account – @InstantBollywood – posting paparazzi footage of Indian celebrities.
But I’ve seen this everywhere.
I tried six times a day in late 2024.
I started growing by thousands of followers a day – and my niche is SEO & growth hacking.
@viralvideo.club said, “The fastest I ever grew was 135,000 followers in a single month. And guess what? I was posting three times per day. Now I’m posting between six and seven times per week. And in the last 30 days, I’ve grown about 85,000 followers. And I saw this impact immediately. As soon as I started posting less, I got less followers. So over the course of a month, I was gaining 50,000 less followers.”
This Entrepreneur account told me:
“With a new account, I grew to 650,000 followers in 56 days. I was posting 4x a day.”
@ChatGPTricks, a very big account, did the same thing to grow fast.
And this is my favorite example. This guy grew from 0 to 2 million followers in 2 months posting 12 times a day.
The lessons
I want to preface this with – even if you’re posting a lot, only a fraction of your followers will see your posts.
This woman was trying to post 100x a day. She received a comment, “I’ll unfollow if someone posts more than five times a day!” She responded, “You probably won’t know the account posted 100 times because the Instagram algorithm will only push posts to your feed based on your responses, not all at once.” My experience and the experience of my friends mirror this.
So here are the biggest lessons:
- You get rewarded for posting a lot on Instagram.
- You don’t just get more followers, you get more visibility – more impressions on your brand or whatever you’re promoting.
- The craziest thing – and this was from my first-hand experience – the more I posted, the more impressions subsequent posts would get. Higher posting frequency was boosting the visibility of all my Reels posted in that period.
- My guess is because the more I posted, the more unhinged and authentic I became. So posting a lot actually made my posts (mostly Reels) more engaging.
How to get inspiration for what to post
First thing to know – motion creates emotion. A month ago I procrastinated for an hour by texting my friends how much I really didn’t want to make a video that day. I had done over 800 consecutive days in a row making a video and knew I wasn’t going to miss that day, but I just did not want to do it. Then I forced myself to.
The first video of that day was meh, but I felt more loose. I saw a big announcement about ChatGPT and immediately made a second video about it. Then I felt a lot better and made a third video about SEO. Then I realized my second video should have used a different hook so I quickly made a fourth video. And that video, my fourth one of the day, went viral with around 6 million views. Motion creates emotion.
Second thing. Reels perform best on Instagram, but it doesn’t just have to be Reels. It can also be image posts or carousels. The accounts that are posting frequently do a mix. I post at least one video a day, however.
Third thing. If there’s ever anything in your niche so interesting or cool or emotionally charged that you feel the need to share it with a colleague… make a video about it first. Usually the things that are interesting enough to share with friends are interesting enough to get a lot of engagement on social media.
Fourth thing. Any idea that you have – put it into a list app. I use the Microsoft To Do app, which is free. Below is a screenshot of different things I want to make videos on. I also have a folder on my laptop with content inspiration ideas – screenshots that make it easy for me to find the subject matter I want to later make content on.
Fifth thing. Make shooting and editing mind-numbingly easy. I use Descript. It uses AI to remove retakes and remove gaps between words. The video below was conceived, shot, edited, and posted all in 12 minutes. It got 4 million views across platforms.
@build_in_public This guy saw some dude wearing an NVIDIA hoodie at a party in San Francisco. He says, it’s a better way to say I'm rich than wearing an AP. But it actually is crazy. A June poll of over 3,000 NVIDIA employees showed that 76% of them were millionaires, with 37% being worth over $20 million. #startups #buildinpublic #nvidia #ycombinator ♬ original sound - Build in Public
Last thing. Don’t try to micromanage how you look or sound. 1. People like authenticity. 2. Micromanaging slows down production. 3. By being yourself you attract a loyal audience of people who appreciate you for you.
The reward for this?
As written above, the reward is extreme visibility. Instagram will give you tons of impressions and you will have more opportunity to share your products and services to people who want it.
Compact Keywords
People have been making tens to hundreds of thousands of dollars per month with the method in my SEO Program, Compact Keywords. It’s a step-by-step plan for getting your products and services in front of buyers/users when they need it most. It’s actionable directions on exactly what to do with videos showing exactly how to do it and SEO templates meant to be copied and adapted for your business.
The SEO with this method is less work than normal SEO, way higher converting, and works so well that even ChatGPT recommends my products (I show this in the program). You can even use this to do SEO with Instagram Reels, YouTube Shorts, TikToks, and more. There’s also a 30 day refund policy.
Honestly, what has been happening has surpassed my expectations. You can learn more here.
Episode 566, “Zuck turned down our pitch, changed his mind, and we made $745 mil”
If you haven’t listened to episode 566 of my podcast, it was a good one.
I had on Kass and Mike Lazerow:
- Sold their company for $745 million to Salesforce (they made the first social media management platform).
- Google wanted it for $2 billion but was under antitrust heat from the U.S. government.
- Gary Vaynerchuk started VaynerMedia from their conference room.
- They pitched Mark Zuckerberg on allowing advertisers on Facebook back when Facebook was called “thefacebook” – Zuck didn’t want to do it.
- Founded Golf.com and sold it to Time Warner.
- Advisors to Meta and invested in Meta pre-IPO.
- Angel investors in Liquid Death, Tumblr, and Scopely.
- Crazy stories about so many big players in tech and marketing.
- Ranked No. 1 on Business Insider’s Silicon Alley 100.
- Married, business partners, and have 3 children together.
You can listen here:
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