Don’t give up on your content.
1st example – Social video (IG, TikTok).
2nd example – SEO.
Don’t give up on your videos
I made this a year ago:
I thought it was good.
The Internet disagreed with me.
The video got 351 views.
A year passed.
I took the exact video.
In five minutes, I:
- Cut the long introduction. After distancing myself from the original I could see flaws. The introduction was boring. The third shot was a better hook.
- I cut unnecessary phrases to make the video less wordy and faster paced.
- I added captions – the original had no captions.
- I added music – the original also had no music.
- I picked a better thumbnail.
I knew the content was good – I just had to distance myself to see what to change.
I posted the 5-minute updated video:
2.7 million views.
Brought me 1,744 new followers.
Don’t give up on your content.
Don’t give up on your SEO pages
I was pivoting a website to a new niche.
I had an easy keyword I wanted to rank for in this new niche – a layup.
I spent a day or two making a page for the keyword.
Years went by – I didn’t rank for it at all – not on page 1, 2, 3, 4, 5+ of Google – 0 rankings with this page.
The page was too far outside my niche when it was initially published. I had to build authority in this new niche for my existing website – and I didn’t build the authority fast enough.
Building authority in a niche = putting up enough content in the niche and getting enough backlinks and engagement in the niche.
Because I didn’t build this authority fast enough, Google’s algorithms essentially said, “This guy wasn’t authoritative when he made this page targeting this easy keyword in this new niche. We’ll ignore this URL.”
Really.
After two years:
- I cloned the not-ranking content to a new URL on my site.
- So it wouldn’t be an exact 100% duplicate, I spent only 5 minutes adding/removing words in the:
- URL
- Page title
- Meta description
- Opening paragraphs
- I 301 redirected the old page’s URL to the new page’s URL. This tells Google a page has been moved permanently and it transfers any/all link juice to the new page.
- The old page was linked to in one spot on my site. I changed that link to reflect the new URL.
- I submitted to Google Search Console:
- The old page – so Google could see it is being 301 redirected to the new page.
- The new page – to make sure it is crawled by Google.
I knew the content was good.
I didn’t give up on it.
The next week, I got this for my ‘easy keyword:’
Ranking #1 on Google – and I’ve been ranking #1 for it since.
Don’t give up on your content.
Don’t give up on your brand
I believe every brand – even the most niche ones – have people searching on Google looking for them.
I spent a year making Compact Keywords to show you how to find these people and target them with SEO.
There’s always somebody looking for what you’ve made, what you sell, or what you offer – and Compact Keywords shows you how to get in front of them.
