– If you’re a business owner, make videos about your successes, failures, and insights.
– If you’re an employee, share the lessons you’re getting in your profession.
– If you’re a student, make videos about what you’re learning each day – keep it in your primary niche.
Bottom line: I believe everybody should be making videos about their journeys. One video a day. It should take 15-25 minutes total daily if you use the method I show in this article.
Three hours a week to unlock crazy opportunities you wouldn’t have otherwise.
By the way: you might be shy about talking on video – the algorithms will promote your content for you. Meaning- your social circle will not see your videos unless you share them yourself or go super viral.
Build in public
“Build in public,” has been blowing up on Twitter over the last few years. If you don’t know it, it’s a trend that aims to show everything you’re doing with your business – especially your failures and successes.
100% transparency.
When you build in public, you motivate others to build their own brands/businesses while also generating awareness for yours, getting customers, and testing new ideas.
Build in public is saturated on Twitter
I tried building in public on Twitter for a few weeks last year while I was living in Rome. This is what I learned:
– To do it well, you must commit at least two hours daily.
– You need a bunch of Twitter followers to get meaningful interest.
– You need to engage a lot with accounts to get followers.
Two hours a day was too much time for me. There are too many other people building in public on Twitter to stand out easily.
Saturated on Twitter, but not on TikTok
I started thinking maybe Build in Public wasn’t saturated on TikTok.
Some searches within TikTok validated my theory.
Only six months ago, I started this:
My results
Here are some personal anecdotes about how effective this is:
– I got 3,100 unique users to one of my startups in a single day.
– I currently get 4-8 meetings a week from people who want to involve me in what they’re doing.
– I no longer need to rely on publicity platforms like Product Hunt or Reddit to create awareness for my startups. I am my own Product Hunt. I am my own Reddit.
I can build something, then spend 90 minutes making three videos about it and get a meaningful amount of users to learn from. Before this, I had to rely on external platforms, which you can only launch on every few months, and which are far more difficult to perform well on.
How exactly to do this:
1. Create a TikTok account. Do 1 video a day. Shoot and edit everything within the TikTok app. This will take 15-25 minutes every day.
2. Create an: Instagram, YouTube, Twitter, Facebook Page, LinkedIn Page, and Pinterest. (You don’t have to do this all at once).
3. Use this tool to make it so that whenever you release a video on TikTok, it comes out simultaneously on all the channels mentioned in #2. There will be no watermark, so the videos will look native to each platform. This is my favorite social media hack.
4. Keep making content. Learn. Iterate. Grow.
Most people don’t understand how consistency compounds and where they can be in only one year.
That’s all!
