NYC Website Migration SEO Services
We provide website migration SEO services for NYC businesses so that organic traffic is not negatively affected by a rebrand, CMS change, or hosting change.
We’re Brooklyn-based, and we ensure that you don’t lose SEO traffic during a migration and we even work to increase it.
We work with brands who are migrating either due to a rebrand or CMS (content management system) change.
We advise you and your team so that your organic traffic is not negatively affected by the migration.
Our Results
At the end of 2022, Edwardsturm.com underwent a website migration of its own.
We had existing SEO traffic to look out for but wanted to do a rebrand, cleanup, and page builder change within our CMS.
We prepared diligently and, in late December, executed the migration.
Below is what happened.
This screenshot is from Google Search Console, Google’s proprietary tool for accessing their search index.
The spike in SEO traffic was reflected the day after we deployed.
We grew our own traffic by 1,000% in a single day with our migration.
Website Migration SEO Issues We Look For
Here are some common SEO issues with website migrations.
We actively look for all of these and are experienced in correcting them.
No 301 redirects
301 redirects have not been implemented at all or fully, creating duplicate websites or pages. Search engines don’t know which websites and pages to rank, making it so the wrong content or no content at all shows in SERPs (search engine results pages).
301 redirects to the wrong locations
Duplicate content
Thin content
The migration generates dozens, hundreds, or even thousands of pages with very little content. This uses search engines’ crawl budgets, and SEO results are dramatically hindered.
Loss of metadata
Meta tags did not copy over properly. Pages are without page titles, meta descriptions, alt text, and more.
Meta tags have changed
No or incorrectly implemented robots.txt
The new website cannot be crawled
Poor interlinking
Redirect chains
Pages 301 redirect to other 301 redirects causing load times to increase or stall. Visitors bounce while waiting for their page to load or do not get to their page at all.
Slow website speed
The migration was not reflected in Google Search Console
Google Search Console does not have the sitemaps and URLs of the migrated entity. Load times increase, leading to searchers bouncing or the migrated entity’s content does not rank at all.
Confusing UI/UX
What We Do
Here are some of the SEO website migration services our agency provides.
If the migration occurred before we were involved and there are search engine optimization issues, we come in and fix them. The above section shows common SEO issues that occur during website migrations.
If we are involved before the migration, we ensure there are no issues when deployment is performed.
Audit the pre-migration website
Technical step-by-step instructions for migrating
It’s common that web developers don’t know proper SEO protocol. This is exacerbated during a migration. We give step-by-step instructions during the migration to minimize downtime and reduce the impact on search performance. With proper preparation, the migration can also lead to enhanced results, as shown in our case study above.
URL mapping for 301 redirects
QAing
Deploying
We assist with deploying to minimize impact when the new entity is made live.
Keyword tracking
We track high-value keywords before and after to ensure there is no negative impact over time.
Google Search Console and Bing Webmaster Tools implementation
Continued monitoring and support
Our Experience
Our CEO and founder, Edward Sturm, is an SEO thought leader with 70+ thousand followers on TikTok and 20+ thousand followers on Instagram. He’s authored many articles on search engine optimization and has gotten millions of views on the subject. Here are three of his high-performing SEO videos.
Get In Touch
We promise to give you the best SEO website migration experience possible.
Get in touch with us below.
Based Proudly in NYC 🗽
Sturm Media LLC
90 South 1st Street
Brooklyn, NY
11249