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The Only Marketing Rule for Citizen Journalism: I Violated It

There’s only one major marketing rule for doing citizen journalism. Ask for credit. Whenever you get footage or news that you're not required to keep secret, and people want to share it- ask that they mention you. Online chatter about you drives brand awareness and affects your SEO. The Internet is a high school popularity contest and…

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Promotion Techniques That Don’t Scale

A creator’s attempt at repeatedly promoting content that nobody cares about will damage his/her reputation and take time and mental energy away from what really matters: creating content that people actually respond to. Promoting a piece of content should only be used to get the initial spark needed to take off. Messaging people on Twitter…

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