Promotion

When Video and Vertical Become the Norm

By Olga Egorsheva, for Edwardsturm.com. With digital seemingly evolving faster than ever, are you clinging on or keeping up? Well, either way, 2016 is a turning out to be a good year for marketers that spend small, but experiment widely. Welcome to the era of affordable video and mobile everything. Digital Killed the Tv Ad…

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How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com. As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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Nerd Business

By Michelle L. Jensen, for Edwardsturm.com. In the past few years there has been a huge uptick in the amount of events associated with the pop culture world. However, pop culture has a new name, and that’s nerd! Whether it is Nerdist or The Nerd Machine, companies of this nature are on the rise. Nerd…

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How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com. Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image. One misstep can…

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Someone’s Home: Why Overwatch Has Such Passionate Fans

By Steven Savage, for Edwardsturm.com. If you spend anytime online you’ve probably heard of the game Overwatch from Blizzard Entertainment, the company behind the World Of Warcraft juggernaut. Some ten million players have taken up Overwatch since its launch, battling it out in its near-future world of superheroes and villains. The game has had enormous…

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