personal branding

6 Tips for Getting Hired on Freelance Job Websites

By Garrett Hauenstein, for Edwardsturm.com. There’s no better time to be working as a freelancer than today. According to Forbes, “on-demand” workers are now mainstays in small businesses as well as in huge corporations such as GE and Amazon. Today, over 15.5 million Americans categorize themselves as self-employed, which includes contractors and freelance workers. What’s…

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5 Simple Strategies for Delivering a Creative Speech to a Large Crowd

By Loretta Love Huff, for Edwardsturm.com. Have you ever sat through a boring speech? Are you at risk yourself for delivering one? Though speaking on stage is challenging enough without the added pressure of wowing your audience, in order to be an effective and memorable speaker, being captivating in some way is critical. Maya Angelou…

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A Date with Content Quality and Content Quantity

By Denise Doyle, for Edwardsturm.com. The difference between generating content and generating a connection is kind of like dating. If you’ve ever been on one, you know why content quantity doesn’t equal connection quality. Generating a ton of content in a short amount of time is like going out on a date with “White Noise…

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Basics of LinkedIn

By Kate Paine, for Edwardsturm.com. What is personal branding? Your reputation is your personal brand. Determine how you want to be perceived by your clients, prospects, and your network. Be yourself but reflect on your values – what’s important to you – and whether you exemplify them not only online, but in-person. People make a…

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