Musings

Using Video to Increase Conversions If I Had an Ecommerce Website

I learned today that videos of products make potential buyers 144% more likely to purchase. It is mind-numbingly cheap to make a simple product video that is good enough to increase conversion. Here’s what you need: Lights and a mic. A reviewer or even just a narrator. An apple or another common object to compare…

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Things I’ve Learned About Networking to Sell a Service

I assume that this is going to be rather fluid list- changing over the coming months as I learn new nuances that I'd like to remember. Selling a service is very different from selling a product. Selling SEO consulting services (which I sell), for example, is quite a different process from selling a house or…

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