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‘Always Be Closing’ for the Modern Entrepreneur

By Markita Samuel, for Edwardsturm.com. There’s a popular sales saying, “Always Be Closing,” that was taught to thousands of sales reps throughout the 90s. It preaches always being on the hunt for new prospects and pitching constantly, with hopes that eventually one of the prospects will close due to the sheer volume of pitches made.…

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Basics of LinkedIn

By Kate Paine, for Edwardsturm.com. What is personal branding? Your reputation is your personal brand. Determine how you want to be perceived by your clients, prospects, and your network. Be yourself but reflect on your values – what’s important to you – and whether you exemplify them not only online, but in-person. People make a…

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