Content marketing

5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

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Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

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How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for Edwardsturm.com. The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

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How Should You Promote Your Content?

By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is pushing that blog going to make you money?” Mostly the answer is no. Indirectly it can make you money, but…

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Accelerated Mobile Pages Overview – Get AMPed!

By Jason Case, for Edwardsturm.com. We carry our mobile devices with us everywhere—restaurants, the beach, even the bathroom. They serve a very necessary part in our lives and we’re able to do amazing things due to the gifts that they bring. However, they’re not perfect. One of the problems with mobile devices is that when…

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