Content marketing

Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

Read More

How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for Edwardsturm.com. The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

Read More

How Should You Promote Your Content?

By Michael Harbron, for Edwardsturm.com. When ultimately the end of the funnel is money, I often question businesses outside of the publishing industry on why they want to market their content. I ask them, “Is pushing that blog going to make you money?” Mostly the answer is no. Indirectly it can make you money, but…

Read More

Accelerated Mobile Pages Overview – Get AMPed!

By Jason Case, for Edwardsturm.com. We carry our mobile devices with us everywhere—restaurants, the beach, even the bathroom. They serve a very necessary part in our lives and we’re able to do amazing things due to the gifts that they bring. However, they’re not perfect. One of the problems with mobile devices is that when…

Read More

4 Reasons Why Artists Can Be Above Average Marketers

By Laura Fredericks, for Edwardsturm.com. The market for creative work and the audiences for pursuits as varied as dance, writing, visual arts, and film has grown exponentially in the past few years. The breakneck pace of technological innovation, rise of social media, and constant contact online has led to videos, articles, and pictures regularly reaching thousands,…

Read More