Content marketing

Digital Marketing Solutions: Why Integration Matters

By Adam O’Leary, for Edwardsturm.com. Digital marketing best works if you have all the tools you need at your disposal. New ways to reach customers are popping up constantly and businesses are taking advantage of new services and tools provided by social media platforms like Facebook and Twitter. One crucial decision that marketers have to…

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Animated Explainer Videos Work in the Educational Industry

By Julie Ball, for Edwardsturm.com. Video marketing has become extremely popular and has also proven to be very successful across many industries. There are many reasons for its success and it can be used in a variety of ways that encourage engagement, lead generation, and sales. Benefits of Video Marketing Let’s dig in and discuss…

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How to Write an SEOd-Out Article

By Nicole Bermack, for Edwardsturm.com. As editor of this website, I have to sift through a lot of guest articles- and sometimes these articles, despite my best efforts to prepare contributors beforehand, don’t fit the parameters for what a search engine optimized article should look like. What does this mean? In a nutshell, there are…

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Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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