Content creation

Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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6 Viral Videos That Will Teach You How to Make Viral Videos

Before learning by doing, it often helps to learn by example; especially in the YouTube world, where making just one video can take hundreds of hours and thousands of dollars, or more. This list is meant to give lessons in what people want to share, with each video illustrating a different example. Watch the videos,…

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How to Keep a Work/Life Balance as an Actor

By Charlotte Rothwell, for Edwardsturm.com. “If you meet this solemn question with a strong, simple ‘I must,’ then build your life in accordance with this necessity; your whole life, even into its humblest and most indifferent hour, must become a sign and witness to this impulse.” -Rainer Maria Rilke, Letters to a Young Poet, Letter…

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One Brick at a Time: YouTuber Brotherhood Workshop’s Profile

By Kevin Ulrich of Brotherhood Workshop, for Edwardsturm.com. I started doing animation when I was 11-years-old. My imagination was captivated by movies like Star Wars and Indiana Jones, and I wanted to make these sorts of films myself. However, I lacked resources, and didn't want to shoot videos with my brothers running around the back…

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4 Reasons Why Artists Can Be Above Average Marketers

By Laura Fredericks, for Edwardsturm.com. The market for creative work and the audiences for pursuits as varied as dance, writing, visual arts, and film has grown exponentially in the past few years. The breakneck pace of technological innovation, rise of social media, and constant contact online has led to videos, articles, and pictures regularly reaching thousands,…

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