advertising

Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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Why Branding is Critical in Today’s Economy

By Lida Citroën, for Edwardsturm.com. I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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Measuring Sponsored Content

By Roger Wu, for Edwardsturm.com. Native Sponsored Content has become a hot topic over the past few months. Everyone from gossip publishers to the U.S. government has dipped their toe into the sponsored content conversation. First, what is sponsored content and why has it become so interesting? What is Sponsored Content? Sponsored content is not…

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How to Do Marketing for a Coffee Shop

By Frank Lanzkron-Tamarazo, for Edwardsturm.com. The word, “marketing,” is so broad that I put it in the same category as smurf, religious, observant, conservative, and the ancient Greek word, logos. All of those words, including marketing, are so trite that they’re meaningless. Many authors have written about marketing, but here’s my summary: Marketing is how you…

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7 Secrets That a Publisher Will Not Tell You About Publishing Your Book

By Rodney Fife, for Edwardsturm.com. You’ve recently finished your manuscript after many grueling hours of tear-filled work. You are elated that the process is over and prepare to send the manuscript to your agent or directly to publishers. Here’s an important-to-know list of secrets that publishers will not tell authors while wooing them. 1. Your…

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