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Nerd Business

By Michelle L. Jensen, for Edwardsturm.com. In the past few years there has been a huge uptick in the amount of events associated with the pop culture world. However, pop culture has a new name, and that’s nerd! Whether it is Nerdist or The Nerd Machine, companies of this nature are on the rise. Nerd…

How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com. Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image. One misstep can…

Someone’s Home: Why Overwatch Has Such Passionate Fans

By Steven Savage, for Edwardsturm.com. If you spend anytime online you’ve probably heard of the game Overwatch from Blizzard Entertainment, the company behind the World Of Warcraft juggernaut. Some ten million players have taken up Overwatch since its launch, battling it out in its near-future world of superheroes and villains. The game has had enormous…

What Facebook Instant Articles Means to Marketers and Readers Alike

By Dori O'Neill, for Edwardsturm.com. As you are probably aware, mobile devices now play a huge role in how people use the Internet. Marketers are always eager to find new ways to target the mobile audience and Facebook is delivering tools that can help. One of the biggest is the Instant Article feature, a new way…

4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com. Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…

Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…