How to Increase Your Sales with SEO

By Gareth Simpson, for Edwardsturm.com.

Selling and SEO go together like content and marketing. But do you know exactly how SEO can help you increase your sales? And are you being strategic enough with your keyword targeting and landing pages? Here are some sustainable SEO strategies that will not only help you increase sales, but also help you build a better brand.

Make SEO Integral to Your Digital Strategy

E-commerce merchants and business owners often miss out on a crucial step – getting to grips with SEO as part of their digital strategy. It’s not an add-on, it’s an essential component.

It’s not possible to get good sales results from a piecemeal attitude to SEO – SEO needs to be at the core of how you approach web development, content production, and social strategy.

Go After Commercial Intent Keywords

When you are thinking about what keywords to target and why, always think about the core user intent behind the phrase. Obviously you will want to rank for some informational queries, but you need to focus your energy around commercial intent and long-tail keywords. These phrases are used by people who are further along the purchase journey, and are more likely to convert.

Go for the Long Game with Long-Tail

Commercial intent is important, but sometimes you have to think outside the box to the wider context of web searches.

Match Pages with the Right Keywords

A lot of SEO trouble comes from diffuse or confused keyword targeting. If you aren’t careful with keyword targeting, you may end up with pages competing with each other, or the wrong pages ranking for the wrong phrases. This leads to high bounce rates and lower conversion rates – match correctly to avoid user disappointment.

Embrace the Inbound Methodology

Inbound is user-centric and data-led.

The inbound content marketing methodology is all about “smarketing” – integrating sales and marketing in a dynamic way. It’s about making sure that users are kept suitably interested and engaged with content that’s aligned with their experiences.

Invest in the Right Content Management System

The right environment will have a big impact on your SEO success. You want a web environment that you can easily change, and that’s primed for fast performance. There are loads of different sales platforms out there – you need to select one that is right for your brand, and that is going to be SEO-friendly all the way.

Track Your Progress Accurately

Track accurately in order to improve SEO processes. You want to be sure that you are getting measurable ROI from your SEO activities.

Go Long Term

SEO is a long-term strategy – the best SEO is not a short term or easy fix. Don’t get so anxious about seeing an immediate effect that you lose sight of the bigger picture.

SEO is a great way to make money online, but it’s less about cheap and easy tactics, and more about long-term brand building. Invest in audience research and quality content in order to tick all the right SEO boxes in 2017. What SEO strategies are you testing out for your business right now?

How to Increase Your Sales with SEO was last modified: November 6th, 2017 by