topic modeling

How We Used Answer the Public to Grow Our Organic Search Traffic

By Andrew Choco, for Edwardsturm.com. Creating content is an essential part of search marketing, but a lot of companies view content as just another task they have to get done. They pick a topic, write 800 words or so, post it to their website, and then maybe promote it on social media. A lot of…

5 Not-Overly-Long Resources That Will Make You Understand SEO

The term Search Engine Optimization is intimidating to many website owners. Most know what it is, but have zero idea where to start and little time to learn. With this article, and these resources, my goal is to give newcomers a clear big picture view of the SEO landscape in a way that doesn’t require a ton…

Here’s to Longer Tails: Why the Informational Long Tail Post Will Be 2016’s Big Blogging Trend

By Joe Goldstein, for Edwardsturm.com. One of the biggest blogging trends in 2014 and 2015 was Brian Dean's skyscraper technique. In a nutshell, the idea was to pick someone else's listicle that had already earned links (like "6 lazy ways to drain your dog with a drone") and develop a version that absolutely towered over…