tech
One of the Best Startup Stories I’ve Heard
My friend just told me one of the best and most motivating startup stories I've heard. Here it is, told chronologically. Background Information: My friend, we'll call him David, has free and paid programming classes and bootcamps in NYC. These classes are pretty popular. The Story: -Some kid, we'll call him Ted, shows up to one…
Read MoreWhy Most SEOs Don’t Know Proper Technical SEO
I’ve come to learn that most professionals who call themselves SEOs don’t know the nuances of technical SEO. They don’t how to communicate with developers, they don’t know how to do SEO for single page applications, they’re completely unfamiliar with the idea of analyzing a website’s server log files, the list goes on… They don’t…
Read MoreThree Steps to Take Your Sell-Side Programmatic Strategy to the Next Level
By Kean Graham, for Edwardsturm.com. Programmatic strategy for publishers used to be so easy! Sign up to Google AdSense, implement ad tags on your site, and wait for checks to roll in. About a decade ago, running this strategy stopped being super lucrative. Today, even as the display advertising market seems to get closer to…
Read MoreSEO Is a High School Popularity Contest
A large majority of people who have heard of search engine optimization still believe that it's an activity primarily for hackers and outcasts, rather than one that's driven by content. It’s not. From a very top-level, the way SEO works is simple: assuming pages can be crawled and indexed properly, and a site's architecture is…
Read MoreHere’s to Longer Tails: Why the Informational Long Tail Post Will Be 2016’s Big Blogging Trend
By Joe Goldstein, for Edwardsturm.com. One of the biggest blogging trends in 2014 and 2015 was Brian Dean's skyscraper technique. In a nutshell, the idea was to pick someone else's listicle that had already earned links (like "6 lazy ways to drain your dog with a drone") and develop a version that absolutely towered over…
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