social media

4 Steps to Develop a Winning Marketing Plan

By Elyse McNabb, for Edwardsturm.com. Creating a marketing and advertising plan can seem overwhelming on a good day and virtually insurmountable on a bad day; add in the possibility of being a start up company with little to no extra cash and you may want to crawl into a corner and not come out until a…

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Bridging the Gap Between Organic and Branded Content

By Christine Oakes, for Edwardsturm.com. If you haven’t yet noticed, Cannes Lions just took place last week in the South of France. It’s a week-long festival that celebrates creativity within the communications industry. Receiving a Cannes Lions award is essentially the equivalent of winning an Oscar for advertising creatives. While the world is undeniably a…

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6 Viral Videos That Will Teach You How to Make Viral Videos

Before learning by doing, it often helps to learn by example; especially in the YouTube world, where making just one video can take hundreds of hours and thousands of dollars, or more. This list is meant to give lessons in what people want to share, with each video illustrating a different example. Watch the videos,…

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Why Branding is Critical in Today’s Economy

By Lida Citroën, for Edwardsturm.com. I admit it: I was that mother who told my children, “It doesn’t matter what other people think about you… it just matters what you think about yourself,” and I was half right. What you feel in your heart is important, but equally important is what other people think about you,…

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One Brick at a Time: YouTuber Brotherhood Workshop’s Profile

By Kevin Ulrich of Brotherhood Workshop, for Edwardsturm.com. I started doing animation when I was 11-years-old. My imagination was captivated by movies like Star Wars and Indiana Jones, and I wanted to make these sorts of films myself. However, I lacked resources, and didn't want to shoot videos with my brothers running around the back…

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