social media

How to Earn Triple-Digit ROI from Hyper Targeted Facebook Ads

By Elizabeth Carlton and Rachel Perez for Edwardsturm.com.  Advertising’s aim is to connect with its target audience in the places they frequent most. Exposure, exposure, exposure! So is it any surprise to any of us that Facebook is one of the leading “billboards” in digital advertising? Businesses are finding a strong ROI on their Facebook…

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Animated Explainer Videos Work in the Educational Industry

By Julie Ball, for Edwardsturm.com. Video marketing has become extremely popular and has also proven to be very successful across many industries. There are many reasons for its success and it can be used in a variety of ways that encourage engagement, lead generation, and sales. Benefits of Video Marketing Let’s dig in and discuss…

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When Video and Vertical Become the Norm

By Olga Egorsheva, for Edwardsturm.com. With digital seemingly evolving faster than ever, are you clinging on or keeping up? Well, either way, 2016 is a turning out to be a good year for marketers that spend small, but experiment widely. Welcome to the era of affordable video and mobile everything. Digital Killed the Tv Ad…

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How to Handle PR During a Crisis or Controversy

By Pauline Harris, for Edwardsturm.com. Having complete control of a corporation, organization, or even individual’s reputation is no small responsibility. There’s a reason there is an entire profession (public relations) dedicated to this. Good or bad, the PR firm must handle every facet of a company’s brand, an entertainer’s reputation, or a politician’s image. One misstep can…

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What Facebook Instant Articles Means to Marketers and Readers Alike

By Dori O'Neill, for Edwardsturm.com. As you are probably aware, mobile devices now play a huge role in how people use the Internet. Marketers are always eager to find new ways to target the mobile audience and Facebook is delivering tools that can help. One of the biggest is the Instant Article feature, a new way…

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